Transcript Who We Are
Overview of Mission Statement & Organization Development Communication Division External Affairs Vice Presidency DevComm Vision To put communication at the heart of development Development Communication Division External Affairs Vice Presidency DevComm Mission • To ensure that development interventions incorporate political, social and cultural diagnosis in their design and implementation. • To ensure that communications becomes a pillar of development that supports: better development outcomes real political participation in decisionmaking the information base for policy design options an instrument for creating awareness of development priorities Development Communication Division External Affairs Vice Presidency DevComm Goals Mainstream communication into all operational work (lending & knowledge products). Ensure that communication is a central pillar of development. Become a centre of global excellence for knowledge on development communication. Development Communication Division External Affairs Vice Presidency DevComm Organization A Division in the External Affairs, Communications and United Nations Affairs Vice-Presidency. Primary clients are Bank operational staff and client country personnel. Capacity to work in 18 languages, delivering programs in 7 languages. There are four units in the Division: •Operational Support •Sustainable Development in Operations •Knowledge and Capacity Building •Public Opinion Research Development Communication Division External Affairs Vice Presidency DevComm Objectives •Integrate strategic communication components into operations to mitigate political risks and maximize development outcomes •Use public opinion research and other empirical research methods to explore stakeholder motivation and perceptions towards reforms and other development initiatives •Build capacity among clients and Bank staff to use effective communications to enhance results Development Communication Division External Affairs Vice Presidency DevComm Business Lines • Communication Support to Operations: a dialogue-based application of strategic communication approaches and methods for behavior change in development projects and reform programs; economic and sector work; PRSP and CAS. • Knowledge and Capacity Building: help Bank staff, governments, and local partners build communication capacity. Support teams to develop and deliver customized training programs • Public Opinion Research: conduct opinion research and analysis globally, regionally, in sectors and projects to provide strategic guidance that improves operational outcomes. Development Communication Division External Affairs Vice Presidency Scaling up Communications for Operational Results Internal Communicatio n Creating a common platform for messages and programs Institutional Communicatio n Communicating what we do and how we do it; building trust in the institution and support for development. Advocacy Communicatio n Issue campaigns to accelerate action on key global public goods – including at the country level Development Communicatio n Integrating communications and assessing political and development risks for more effective strategy and design leading to better outcomes Development Communication Division External Affairs Vice Presidency Strategic Communication or Communication for Behavior Change “The development of programs designed to influence the voluntary behavior of target audiences to achieve management objectives.” Development Communication Division External Affairs Vice Presidency 1. Technical Assistance to 8. Evaluation of Communication Impact on the project empower people to have informed participation during CAS and PRSP preparation 2. 3. Communication and Risk Assessment for decision making. 7. Produce Communication component of Report 6. Technical Assistance (TOR, capacity building, supervision) 4. Technical Assistance opinion and political analysis 5. Produce Communication component for PAD Development Communication Division External Affairs Vice Presidency A Management Tool with Five Key Decisions: 1. 2. 3. 4. 5. Audience: Clustered according to position/interest Behavior and attitude: Position now and changes needed Messages: Appropriate for different segments of audience Channels: Effective and with appropriate capacity Evaluation: Assess/failure of communication strategy Development Communication Division External Affairs Vice Presidency DevComm Results Operational Support Public Opinion Research Capacity Building Leveraged funding to integrate communication component in more than 50 projects per year. Integrate communications into CAS and PRSP processes Designed and delivered about 30 polls per year. Integrated into strategic planning Delivered more than 30 course offerings of 22 courses training more than 1500 people per year. Courses meet or exceed Bank benchmarks.