Transcript Document

Perception





Selection: you can’t attend to everything. Most things are
not relevant. You will play attention to things based on
certain factors: things that stand out, changes, your
motives, your expectations, and your culture.
Selective exposure: you expose yourself to information
that reinforces, rather than contradicts, your beliefs or
opinions.
Selective attention: focus on certain cues and ignore
others.
Selective perception: see, hear, and believe what you want
to see, hear, and believe.
Selective retention: you remember things that reinforce
your beliefs rather than contradict them.





We use prototypes (clearest examples of something,
personal contrast (mental yardsticks of a person’s
quality), stereotypes, and scripts.
Figure (the focal point of your attention) and Ground
(the background).
Closure: the tendency to fill in missing information to
complete a figure or statement.
Proximity: objects physically close to one another will
be perceived as a group.
Similarity: elements are grouped together because they
seem similar.




We also use it to explain the actions of others
through attribution errors, self-serving bias.
Interpretive perception: a blend of internal
states and external stimuli.
Attribution errors: attribute someone’s
success to a situation and their failure to
personality.
Self-serving bias: attribute our own success
to personality and failure to the situation.





Physiology: depends on how acute our senses are;
medical conditions, age.
Past Experiences and roles: training we receive,
demands of a role, professional and social roles
influence our interpretation.
Culture and Co-Culture: social groups; POV shaped by
material, social, symbolic conditions common for
members of a group; race, gender, ethnicity, class,
sexuality.
Present Feelings and circumstances: your mood at
that moment.
Self: how we view ourselves affects how we view
others.
Stereotyping: generalizations; predict what
other people will do; based on perceptions of
similarities; may be accurate or inaccurate; need
them.
 First Impressions: as little as 3 seconds; the “four
minute rule”; lots of nonverbal communication;
compare others to ourselves.
 Self-fulfilling prophecy: the idea that you behave
and see yourself in ways that are consistent with
how others see you.

Maslow’s Hierarchy
Physical Needs: Rely on communication to survive and thrive.
Safety Needs: communication used to protect us from danger and
harm.
 Belonging Needs: communication used to ensure we are part of
something.
 Self-Esteem Needs: valuing and respecting ourselves and being
valued and respected by others. Who we are and can be can come
from images of ourselves and how others communicate with us.
 Self-Actualization: use our talents, thrive on growth, enlarge our
perspectives. The fulfillment of one’s potential as a person. The
more self-actualized we become the more we want to be even
stronger.








The picture you have of yourself; the sort of
person you believe you are.
The self is a process that develops and
changes.
You receive confirmation, rejection or
disconfirmation.
Self-Esteem:
How well you like and value yourself; the
feeling you have about your self-concept.




Commitment to personal growth.
Gain and use knowledge to support personal
growth.
Set goals that are realistic and clear.
Seek contexts that support personal change.
The control (or lack of control) of the communication
of information through a performance.
 There are high self-monitors (highly aware of their
management behavior) and low self-monitors (little
attention to the responses of their messages).
 Face: the socially approved and presented identity of
an individual.
 Facework: verbal and nonverbal strategies used to
help others maintain a their own image of you.
 Politeness: efforts to save face for others.
