Transcript Jeanmarie Heyden Arnovahandout-1

Board Diversity in the Digital Divide
Be a part of the Research!
Share your board communication
stories via email:
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Contact Information:
Presented by: Jenny Heyden
University of Wisconsin – Milwaukee, Nonprofit Management and Leadership
[email protected]
414-534-6287
Jenny Heyden, UWM, 11/20/2009
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Question: Does Increased Technology
improve Board Communication?
Methodology
• Exploratory Pilot Study for stories and insights
to lead to further research.
• Surveyed 114 board members through Survey
Monkey of 35 different organizations in the
Milwaukee, Chicago, DC and Boston Areas.
• Varied in size, age of organization, NTEE
classification.
Jenny Heyden, UWM, 11/20/2009
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Metric: Length of Service
Length of Service
0-6 Months
6mos-1yr
1-2years
2-5 years
>5 years
Notes:
% Yes/No Serve Other
Boards?
1.6.7% Yes
83.3% No
25% Yes
75% No
50% Yes
50% No
29.2% Yes
70.8% No
65.3% Yes
34.7% No
>5 yrs likely yes other
board
% Email at Home
Frequent (>1xweek)
80.0%
83.3%
94.7%
91.7%
82.5%
>5 yrs more frequent
What is your Age?
25% 30-35
25% 36-40
25% 41-45
20% 26-30
10% 30-35
20% 36-40
30% 41-45
10% 46-50
10% 56-60
6.3% 21-25
12.5% 26-30
12.5% 30-35
25% 36-40
6.3% 41-45
6.3% 51-55
18.8% 56-60
6.3% 61-65
6.3% 66-70
4.3% 26-30
8.7% 30-35
4.3% 36-40
17.4% 41-45
17.4% 46-50
8.7% 51-55
8.7% 56-60
13% 61-65
17.3% 66-75
2.4% 30-35
9.8% 36-40
4.9% 41-45
14.6% 46-50
14.6% 51-55
12.2% 56-60
14.6% 61-65
26.8% 66->75
0-6 Board members 30-45,
6mos – 1yr 26-60
1-2 yrs 21-70
2-5 yrs 26-75
>5 yrs 30 - >75
I am more
technologically adept.
50% Yes
50% Yes
52.9% Yes
52.1% Yes
30% Yes
27.5% No
Decreasing confidence in
yrs of service
Frequency of Board
Meetings
Quarterly
80%
Monthly
63.6%
Monthly
81.3%
Quarterly
25%,Monthly 66.7%
Quarterly 36.6%
Monthly 58.5%
Total: 33% Quarterly
62.9% MonthlyHo
How do you Prefer
Receiving Meeting
Materials?
Via Email
100%
Email 94.4%
Website
Download
5.6%
Email 91.6%
Mail/Delivery 4.2%
Email 76.2%
Mail 14.3%
Web 2.4%
Phone 2.4%
>5 yrs sensitive to legality
of email-open meeting
issue
Facebook Message
50.0%
54.5%
56.3%
21.1%
17.1%
Sample of highter tech
com.
Skype:
User/Know/Interested:
For Retention?
25% Use
25% Know
25% Like
9.1%
9.1%
9.1%
0%
26.7%
33%
5.6%
27.8%
22.2%
0%
6.1%
21.2%
Higher than perhaps
suspected
Recruited Member
should be Available
Meeting Dates?
50% Yes
50% No
70% Yes
20% No
81.3% Yes
6.3% No
72.7% Yes
9% No
34.2% Yes
36.6% No
>5 most flex: poss. use of
tech – skype/conf. call for
retention
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Length of Service: Increase in Other Board Service and
Role on Board
Jenny Heyden, UWM, 11/20/2009
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Meta-Communication Matrix for Board Identification
Board
Member A
No Email
&
Board
Member B
Facebook
Message
Only
Board Member E
Does not disclose;
Does not respond to
communication; can
go AWOL from board
Open/Not
Flexible
Communicator
Open/Very
Flexible
Communicator
Closed/Not
Flexible
Communicator
Closed/Very
Flexible
Communicator
Jenny Heyden, UWM, 11/20/2009
Board Member C
Discusses Options,
Responsive to any
communication
Board Member D
Does not disclose;
Responsive to
varied
communication
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