Transcript odv3 - Chemcrest Architectural Products

mindHIVE: Visual Mobile Communication Presentation
mindHIVE™
Visual Mobile Communication
INNOVATION
ENGAGEMENT
LOYALT
Confidential
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mindHIVE™ Visual Mobile Communication Presentation
INNOVATION
ENGAGEMENT
LOYALTY
mindHIVE is a patent-pending visual
mobile communication application that
leverages the rapidly growing availiability
of SMS/MMS enabled handsets.
mindHIVE provides brands with
effective ways to engage consumers,
activate sponsorships and generate
additional advertising revenue.
mindHIVE audience engagement
extends your brand reach by generating
buzz, permission-based marketing
opportunties and referral.
Confidential
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mindHIVE™ Visual Mobile Communication Presentation
Agenda and summary
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Objectives & Business Case (Qualitative)
Process (How Does It Work)
Requirements (What Will It Take To Work)
Opportunities (What Are the Tangible & Intangible Benefits)
Risks
Next Steps
About Us
Confidential
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mindHIVE™ Visual Mobile Communication Presentation
Objectives and business case (qualitative)
Develop innovative targeted solutions to augment revenue growth for SET
New Media (Digital and Mobile) Division while simultaneously increasing brand
awareness and sponsorship activation leading to higher advertising dollars for
broadcast media.
Capability Required
Benefits
Innovative solutions and partnerships
Revenue Growth
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Targeted Content and creative new media solutions
Long lasting partnerships throughout the value chain leading to back end and front end revenue sharing
Increase Traffic and Stickiness
Sponsorship Activation
Brand Awareness and Referral
Confidential
• Activate followers through creative strategies and incentives
• Engage fans through the concept of six degrees of separation
• Leverage existing internal and external (FB) fan page
Raise awareness on the Brand
• Be a leader in a new social media campaign
• Reinforce the brand at every stage of the process
• Run polls, ads, promotions with “real time” response tracking
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mindHIVE™ Visual Mobile Communication Presentation
Requirements
(what will it take to work)
Activities
Outcome & Deliverables
Responsible Partners
Timing (Completion
Target Date)
SET/MH
02/28/11
In Progress
SET / TELCO
03/30/11
To be started
Status
Create MOU Between SET (New
Media) and Mind Hive (MH)
License Term, Revenue Share Model,
Technology Customization, Ancillary
Services
Telco Partnership (MOU between
SET and Telco's)
Revenue Sharing Model, Bulk SMS
capabilities, Engagement Model
Customization
Branded SET Microsite
SET/MH
05/30/11
To be started
Integrated Go-To-Market Plan and
Development
Sponsorship Activation Strategy, Tactics
and Triggers. Detailed Roles and
Responsibilities . Media Plan promotions, contests etc.
SET/MH
05/30/11
To be started
Mobile and Social Advertising
SMS Messaging / Advertising Plan
SET /TELCO/MH
05/30/11
To be started
Product Testing
End to End Process (Including Billing
Process)
SET /TELCO/MH
06/30/11
To be started
Launch
Continuous promotion and utilization
SET/MH
TBD
To be started
Confidential
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mindHIVE™
Visual
Mobile
Communication
Presentation
mindHIVE:
Visual
Mobile
Communication
Presentation
HOW IT WORKS
A
Fans take pictures with mobile devices, type a question in the
“Subject Field” for the photo and MMS it to a branded address
i.e. [email protected]
for instant feedback.
Fans’ telephone numbers remain anonymous to all users.
Fans’ pictures and associated questions are displayed on the
B
X FACTOR PIX website & FB Page.
Fans’ pictures and comments remain anonymous to users on the web site.
On the web site all fans can:
C
D
First 5 comments will be
sent to the users (fans) as branded SMS.
Confidential
Confidential
E
Rank pictures and associated questions (thumbs up and down).
Give instant feedback to the submitted photos and question by commenting.
F
To view the rest of the comments, users (fans) must log on to the
X FACTOR PIX website & FB Page.
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mindHIVE™
Visual
Mobile
Communication
Presentation
mindHIVE:
Visual
Mobile
Communication
Presentation
HOW IT WORKS
A
Fan takes a picture with a mobile
device, types a question in the
“Subject Field” and MMS it to a
branded address i.e. [email protected]
for instant feedback.
Fan’s telephone number remains anonymous to
users.
Benefits:
Confidential
Confidential
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mindHIVE™
Visual
Mobile
Communication
Presentation
mindHIVE:
Visual
Mobile
Communication
Presentation
HOW IT WORKS
B
Fans’ pictures and associated
questions are displayed on a custom
built X FACTOR PIX website.
Fans’ pictures and comments remain anonymous to
users on the web site.
Benefits:
Confidential
Confidential
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mindHIVE™
Visual
Mobile
Communication
Presentation
mindHIVE:
Visual
Mobile
Communication
Presentation
HOW IT WORKS
C
On the X FACTOR PIX web site fans can
rate pictures and the associated
questions.
Benefits:
D
Fans give instant feedback to the
submitted photos and question by
commenting.
All comments remain anonymous to users on the
web site.
Benefits:
Confidential
Confidential
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mindHIVE™
Visual
Mobile
Communication
Presentation
mindHIVE:
Visual
Mobile
Communication
Presentation
HOW IT WORKS
E
First 5 comments will be
sent to the user as branded SMS.
Benefits:
F
To view the rest of the comments, the user
must log on to the
X FACTOR PIX website.
Benefits:
Confidential
Confidential
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mindHIVE™ Visual Mobile Communication Presentation
About BGH LLC
Founders:
Blue Green Horizons LLC is an
innovation catalyst that develops
targeted high value solutions for high
growth markets.
1.
BGH founders have broad expertise
in media and communications
technologies, marketing and business
intelligence, business process
optimization and legal governance
and oversight.
4. Information Architecture: William Hilson
Confidential
Operations and Finance: Suraj Khatwani
2. Technology Development: Oya Demirli
3. Marketing and Business Intelligence: Donal Carli
5. Business Governance and Oversight: Jack Hughes Esq.
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mindHIVE™ Visual Mobile Communication Presentation
Confidential
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mindHIVE™ Visual Mobile Communication Presentation
Confidential
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mindHIVE™ Visual Mobile Communication Presentation
Confidential
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mindHIVE™ Visual Mobile Communication Presentation
Confidential
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