Transcript UNAIDS technical consultation on social change communication

UNAIDS Technical Consultation
on Social Change
Communication:
Introduction and Objectives
Barbara O. de Zalduondo
Associate Director, Evidence, Monitoring and Policy Department
UNAIDS
UNAIDS
April 2, 2016
Meeting Objectives
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Develop an understanding of the scope of social change
communication in relation to other health communication
approaches
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Examine the role of social change communication in HIV
prevention, with a specific focus on tackling the drivers of the
epidemic
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Exploring how social change communication can be taken to scale,
and shown to have measurable success in reducing the number of
new HIV infections.
•
Recommend guidance and technical support on social change
communication for national AIDS programmes.
UNAIDS
April 2, 2016
Context of this consultation
• Wide recognition of the need to intensify prevention
• 6 new infections for each person newly receiving ARVs
• Universal Access target setting – linked to resource mobilization
• Commitment to “Three Ones” principles
• Focus on harmonization and alignment at country level
• Accountability frameworks – “one national M&E plan”
• Over 20 years of collective experience
• Models have been developed and field tested
• We are working in the generational time frame of social change
UNAIDS
April 2, 2016
UNAIDS Memory Lane – some
relevant milestones
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1. 1999 UNAIDS Communications Framework for HIV/AIDS
2. July 2000 UNAIDS meeting, HIV/AIDS and Communication for Behaviour and
Social Change ........ (technical support, technical updates, best practices, etc.)
3. June 2005 UNAIDS Intensifying HIV Prevention Policy Position Paper
4. 2005-2007 Extensive national and regional consultations and activities,
especially in East and Southern Africa
5. September 2006, UNAIDS Expert Consultation on Behaviour Change in
Prevention of Sexual Transmission of HIV
6. March 2007, UNAIDS Practical Guidelines for Intensifying HIV Prevention
7. April 2007, UNAIDS Prevention Reference Group meeting calls for
UNAIDS
April 2, 2016
Standardized definitions and Quality standards for behavioural prevention
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Specific scope and focus of this
consultation
Will emphasize
• Sharing and pooling experience and expertise from different traditions
• Clarifying what is new or different when we focus communication on
social change
• Clarify political, technical, and/or operational ingredients to permit
 Doing more
 Doing better
Will avoid
• Reinventing the wheel (or frameworks, or manuals)
• Getting bogged down on expert issues that don’t concern policy makers
UNAIDS
April 2, 2016
Will feed into
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Regional and country level activities to promote use of the UNAIDS Practical
Guidelines for Intensifying HIV Prevention
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UNAIDS Prevention Reference Group process to build consensus on the
definitions, critical elements, and quality standards for key behavioural
prevention activities
Caveats
• We are but few... Not asking you to represent whole countries, regions,
constituencies, or communities of practice
• Time is short – please help us use it to maximum effect
 Please give your ideas to any member of the Content Team and we
will try to respond
 Michael Bartos, Barbara de Zalduondo, Bunmi Makinwa,
Kevin O’Reilly, Jyothi Raja, Thomas Scalway, Andy Seale,
Jason Sigurdson,
UNAIDS
April 2, 2016
Meeting Logistics
and Housekeeping
Janet Khaoya
Emma Fowlds
Thank You!