Transcript Why would anyone want to listen to you?

Why would anyone want to listen to you?
The secrets of good presentations
by
Colin Boyd
Professor of Management
University of Saskatchewan
Presentations presentation
© Colin Boyd 2005
By the end of this session I hope
that you will have learnt the
following about presentations:
* some simple tricks of the trade
* some critical do’s and don’ts
* the limitations of visual aids
Presentations presentation
© Colin Boyd 2005
Note that I have started with
what used to be called
“The Salesman’s Sandwich”
tell ‘em what you are going to tell ‘em!
tell ‘em!
tell ‘em what you told ‘em!
Presentations presentation
© Colin Boyd 2005
Two Warnings!
• My presentation today relates to how to give public
presentations, specifically in a business context. I
am not necessarily training you how to teach.
• I will very soon turn off this presentation aid in order
to alert you to the differences between aided and
unaided presentations
Presentations presentation
© Colin Boyd 2005
Why a presentation in the first place?
There are alternatives……..
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written communication (memo, book, e-mail)
pre-recorded video
one-on-one face-to-face conversation
telephone
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© Colin Boyd 2005
a presentation = communication efficiency
There are various benefits……..
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multiple recipients
allows 2 way communication
eliminates duplications
ensures uniformity of treatment
can be modified in real time
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© Colin Boyd 2005
But Also…..
a presentation = communication effectiveness
The benefits of the format in and of itself……..
• ensure audience focus on key points
• drama in presentation
• the power of public speaking
Presentations presentation
© Colin Boyd 2005
You must choose a communication medium
from a range of alternatives
define objectives and purposes beforehand,
in terms of….
• audience knowledge/ attitude / morale /
intents
• at the end of the presentation/ 3 days later/
1 month later
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© Colin Boyd 2005
At this point
the computer
blows up!
Presentations presentation
© Colin Boyd 2005