Transcript INTERACT PROGRAMME

The Social Media in CBC Programmes – Results
from the INTERACT Seminar in
Vienna (25/26 May 2009)
Dorothee Fischer, Communication and Project Development Officer,
IP Valencia
16 June 2009 | Bruxelles, Belgium
INTERACT PROGRAMME: OBJECTIVES
INTERACT Objectives
 to improve the efficiency and effectiveness of European Territorial
Cooperation Programmes
 to act as an exchange platform
 to share expertise and experience
 to build up capacities among INTERREG and network programmes
(URBACT, INTERREG IVC, ESPON)
 to create a community of actors involved in European Territorial
Cooperation (MAs, JTSs, hosting authorities, certifying authorities,
audit authorities, Monitoring and Steering Committees….)
INTERACT PROGRAMME: MAP
Regional focus approach
IP Valencia
IPs Turku (FI), Viborg (DK)
Vienna (A)
INTERACT Secretariat
Bratislava (SK)
EVENT IN VIENNA
Networking and Learning Event for CBC
Communication Officers, Vienna, 25/26 May 2009
 30 participants from the “IP Valencia, Vienna and Viborg zones”
 aim: to get to know each other, analyse the programme’s needs
with respect to their communication activities and learn and exchange
on media strategy issues
 mixture of interactive discussions and experts’ input
 online/social media no main focus, but a recurring element in the
presentations and discussions
 also identified as need to intensify trainings and workshops on the
Topic
RESULTS OF THE MAIN DISCUSSIONS
Digital divide
 Some programmes very advanced: they have very elaborate
websites, use videos, blogs, know all the tools
 for others this is a complete new jungle and often they do not
even possess a real website, nor have designated a
communication officer full-time (so, also a question of timeconstraint!)
RESULTS OF THE MAIN DISCUSSIONS
Fast-changing world
 Online media becoming more popular than traditional
media with new websites and tools emerging every week
 It is difficult to keep track of all the new tools available
(information overkill!)
 Some tools turn out to be “bubbles”:
- Second Life
- some social networks
are rather regional…
INTERACT AND SOCIAL MEDIA/ONLINE TOOLS
How the INTERACT Programme is using web 2.0 tools
INTERACT AND SOCIAL MEDIA/ONLINE TOOLS
How the INTERACT Programme is using web 2.0 tools
INTERACT AND SOCIAL MEDIA/ONLINE TOOLS
How the INTERACT Programme is using web 2.0 tools
INTERREG GENERAL SOCIAL MEDIA/ONLINE TOOLS
More general online tools
INTERREG GENERAL SOCIAL MEDIA/ONLINE TOOLS
More general online tools
POSSIBLE TOOLS FOR THE FUTURE
Possible tools for the future: Digg
POSSIBLE TOOLS FOR THE FUTURE
Possible tools for the future: Blogs
POSSIBLE TOOLS FOR THE FUTURE
Possible tools for the future: Technorati
POSSIBLE TOOLS FOR THE FUTURE
Possible tools for the future: Micro-blog: Twitter
MAIN MESSAGES/DEBATES
Main messages/Debates
 Waste of time and money vs. time and money saved (e.g.
in comparison with publications; tools are for free…)
 Don’t forget who your target audiences are (new media can help
To reach general public, but may be useless with politicians!)
 Don’t forget what your message is and make use of your projects/
human interest stories/success stories
 Don’t follow all the “trends”
 Although tools are easily available, make sure you guarantee a
mininum standard (e.g. broadcasting quality, photos)
MAIN MESSAGES/DEBATES
Lesson learned
An online strategy should be part of
your overall communication
strategy and communication plan!!
“New Tool”: Flutter
http://www.youtube.com/watch?v=BeLZCy-_m3s&feature=fvst
Thank you!
www.interact-eu.net