Transcript Repositioning Family Planning for Youth

What is advocacy?
“Advocacy
is a set of targeted actions
directed at decision-makers in
support of a specific policy issue.”
Steps in the
Advocacy Process
Implementation
Data Collection
Fundraising
Channels of Communication
Message Development
Building Support
Target Audience
Advocacy Goal & Objectives
Advocacy Issue
Monitoring &
Evaluation
Advocacy Issue
“A problem that requires a
policy action or solution”
Advocacy Goal
“A statement of the general longterm (3-5 years) result you want
to achieve”
Examples: Advocacy Goals
“Guaranteed access to high-quality
MCH services in India”
“Sulfadoxine-pyrimethamine available
to all pregnant women seeking
antenatal care and delivery at public
hospitals”
Advocacy Objective
“A short-term (1-2 years) target
that contributes toward the
achievement of the long-term
goal.”
Elements of an Advocacy
Objective
• Policy actor or decision-maker
• Policy action or decision
• Timeline and degree of change
Example of Advocacy
Objective
• Within 12 months, the Provincial
Department of Health will appoint at
least one midwifery teacher in each
of the public midwifery schools.
Example of Advocacy
Objective
• To influence the Uganda Muslim
Supreme Council to adopt policy
guidelines on key sexual and RH
rights including family planning in
the Muslim community by end of
2005
Advocacy Goal or Objective ?
• Ministry of Education will start a
national government program to
build 12 schools in each district in
the next two years.
Advocacy Goal or Objective ?
• Increase the use of MCH services
among pregnant women in India.
Advocacy Goal or Objective ?
• In the next year, increase funding
for family planning education
programs for married couples
through the Family Planning
Council
Advocacy Goal or Objective ?
• In the next two years, the Ministry
of Health will establish DOTS in 5
districts
Issue – High incidence of teen pregnancy
Goal –To improve adolescent RH by increasing
access to RH education and services
Objective –
•To increase by 25% the funds allocated by the
Ministry of Health to adolescent RH program within
3 years.
•Local Clinic to adopt a policy within 12 months
requiring medical staff to provide contraceptives to
young people who request them
Target Audience
“Groups/individuals
who support or
oppose your issue and goal.”
•
•
•
•
•
Primary
Secondary
Supporters
Opponents
Neutral, undecided and silent supporters
Strategic Communication
• Communication that is planned
(generally proactive) which seeks
to achieve one of the
communication objectives:
Advocacy Communication Model
Move to Action
Persuade
Inform
Advocacy Messages need to:
•
•
•
•
•
•
Be simple
Be concise
Use appropriate language
Have content consistent with format
Use a credible messenger
Have tone and language consistent with message
The One Minute Message
Example
Evidence
Statement
Action
Desired
Vehicles of Communication
•
•
•
•
•
•
•
•
Face to Face meetings
Executive briefing packets
Briefs/White Papers/Fact Sheets
Public debates
Press Release
Press Conference
Posters/flyers in public places
Radio/television