Transcript Culture

Managing Change through Cultural
Change
Sara Banki
Sharif University of Technology
The Big Question
Why won’t most change efforts last?
Either at individual or organization
level?
Lewin’s Change Process and Change Problems
Organizational Culture
…the underlying set of key values,
beliefs, assumptions, and norms
shared by employees
Why Culture is Powerful
Culture is powerful for three primary reasons:
1.
Because individuals are selected and indoctrinated so well.
2.
Because the culture exerts itself through the actions of hundreds of
thousands of people.
3.
Because all of this happens without much conscious intent and thus is
difficult to challenge or even discuss.
There is more to
change than
tasks. It is what’s
below the surface
that counts!
Culture is invisible
Observable
Underlying
Observable evidence can provide clues as
to culture
Symbols
Ceremonies, Stories, Slogans,
Behaviors, Dress,
Physical Settings
Underlying
Values,
Assumptions,
Beliefs, Attitudes,
Feelings
Four Elements of Culture
Values: defines good/bad
Role Models: success examples
Rituals/Rites: procedures and control mechanisms
Cultural Infrastructure: other factors demonstrating culture
Organizational Values
Values define good and
bad, right and wrong
Values define how we
act and what has
priority in the
organization
Values have their own share of
problems
• A value system that does not
match the vision
• Failure to match the daily
organizational reality
• No longer relevant or obsolete
• Inconsistently applied
Vision ≠ Value System
New
Resistance by
conforming to old
values
Alignment
Old
Status quo
Extinguishing of new
values
Old
New
Vision
Value System
Examine the Actual Values
What is said is not always done. Look for values in
action not values on paper.
Values Inconsistently Applied
It is hard to put a value
system in place when
the values are not
applied in a consistent
fashion
Role Models
Examples of Desired Performance
Living examples of what success
What behaviors are
associated with success?
looks like
What behaviors are
associated with failure?
New
Employee
Observe
Success in
Others
Success and
Promotion
Emulation
It Boils Down to Skills and Desire
You need to define what
success looks like in the
new organization and
develop and align new
role models (or bring on
board the old ones)
Have skills
Coaching
Change Leader
Do not have
skills
Old Role Model Solutions
A Real Problem
Training
No desire
Desire
Rites & Rituals
Rituals:
Procedures and the way things are done
Rites:
Controlling the procedures, making sure
it happens the same way
Cultural Infrastructure
Cultural infrastructure is informal organization structure that shows how each person
contributed to the culture
• Keepers of the faith
• Story tellers
• Informal communication channels
• Symbols and language
Keepers of the Faith
Mentors of the organization
They are the face of the organization and
distribute culture to newcomers
Your task: convince them to mentor new ways.
Story Tellers
Historians of the organization
Promoting the culture through past
stories of ups and downs of the
organization
Your task: new stories about the
new culture
Informal Communication Channels
Informal communication system
Spreading news that shows uncertainty and
anxioty in the organization.
Your task – open communication – providing
relative information through formal
communication channels
Symbols & Language
Symbols
Artifacts that show what matters in the organization
Language
Technical or general choice of words
Your task – make sure everyone
understands the language
Anchoring Change in a Culture
 Comes last, not first: Most alterations in norms and shared
values come at the end of the transformation process.
 Depends on results: New approaches usually sink into a
culture only after it’s very clear that they work and are
superior to old methods.
Anchoring Change in a Culture
 Requires a lot of talk: Without verbal instruction and support,
people are often reluctant to admit the validity of new practices.
 Many involve turnover: Sometimes the only way to change a
culture is to change key people.
 Makes decision on succession crucial: If promotion processes
are not changed to be compatible with the new practices, the old
culture will reassert itself.
Some Questions About Your Organization’s
Culture
 What are the norms of group behavior and shared values that
characterize your organization's culture?
 What aspects of culture need to change in order for your
change initiative to stick?
 What aspects of the culture need to be retained?
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