Transcript Chapter Communications Idea Exchange

Chapter Communications
Idea Exchange
Cheryl Wilson, communications manager
Kim Schneider, communications editor
How are you communicating?
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E-mail
Face-to-face meetings
Fliers/bulletin boards
Chapter website
Newsletter
Social media
What are your
chapter’s biggest
communication
struggles?
We can’t find good
content.
Potential solutions:
• Talk about licensure, midlevel providers
and other “hot” topics
• Explain the issue, how it impacts dental
students and what members can do about it
• Repurpose ASDA national publication
articles or blog posts
• Use recent event photos and recaps
We can’t find
newsletter or website
contributors.
Potential solutions:
• Reward contributors with recognition or
small prizes (like gift cards)
• Spotlight a different member, faculty or
dean each month
• Create an editorial board for your chapter
We don’t have time
(or knowledge) to
build a website.
Potential solutions:
• Hire a local freelancer to build one on a
common platform like WordPress
• Poll your members – they might know how!
• Start with the basics and add on the
“extras” after the skeleton is strong
• Create a “webmaster” chapter role
Our
communications/
social media person
is about to
graduate.
Potential solutions:
• Create an operational manual for all
chapter positions – including this one
• Ask other chapters for advice through
ASDA’s chapter leader listserv
Other challenges?
Strong
communication
produces a
strong chapter!
Remember why you communicate –
it will help you succeed:
• Inform
• Member benefits, events, info, opportunities
• Persuade
• Join now, register, apply for a leadership role
• Build a relationship or reputation
• united front, team mentality
Tools from ASDA:
• Gold Crown winners
• Chapter leader listserv
• How-to guides (coming soon):
• “How to build a website”
• “How to use (free) technology to communicate”
• Chapter communications tip sheet
Tools from ASDA:
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ASDAnet.org
National pubs & blog – repurpose content
Facebook
ASDA logos
Banner templates
Communication flier