Transcript Nutrition in the Media

Nutrition in the Media
Suzanne Laurie and Dyan
Wilson
What is Mass Media?
“Any form of communication that
reaches a large audience, is
independent and devoid of person
to person contact”
Annual Sales of National
Newspapers UK
Internet Usage by Economic
Group (UK)
Mass Health Communication does
not elicit Behavioural Change
because:
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Information is Conflicting and confusing
People often rely on health systems
rather than themselves to maintain
wellbeing
Health benefits are not high on the
priority list for most consumers
Health communication favours generic
messages
‘'It's hard to know which foods are
healthy as the experts say one thing
one minute and another the next'