Transcript Linked - Florida TSA

Your Digital Footprint
Michael Helfrich
Milton Ramer
Courtney Lisenbee
FLORIDA STATE UNIVERSITY
College of Communication & Information
MH
Who are we?
• Name, Major, Current Internships, Career
Goals, etc!
FLORIDA STATE UNIVERSITY
College of Communication & Information
MH
Overview
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What is a digital footprint?
What does your footprint look like?
Reasons you should care
How to be safe
Managing your digital footprint
FLORIDA STATE UNIVERSITY
College of Communication & Information
MH
What is a Digital Footprint?
• A digital footprint is a
trail of data left behind
on digital services.
• A footprint can include a
text message, picture,
tweet, post, video, etc…
FLORIDA STATE UNIVERSITY
College of Communication & Information
MR
Why do I care?
• You are leaving behind a trace of what you’ve done
and what you’ll do.
• Employers (and the GOVT) will perform a search to
learn more about you and your habits.
• Obviously, you want positive results, but that isn’t
always the case.
• Brand yourself, market yourself, and be professional!
FLORIDA STATE UNIVERSITY
College of Communication & Information
MH
What does my footprint look like?
• On your mobile device, Google your name.
– Did you find anything pertaining to you?
• What did you find?
• Is it something you think should be showing up?
– When you search on images, do you see pictures
of yourself?
• Are these pictures professional or appropriate?
FLORIDA STATE UNIVERSITY
College of Communication & Information
MH
Think for a moment…
• Where do you go on
the web?
• What sort of image
are you leaving
behind?
– In photos, comments,
views, and opinions
displayed online.
FLORIDA STATE UNIVERSITY
College of Communication & Information
MH
Think for a moment…
• Is SNAPCHAT really
private?
• How about VINE
• Who has my data on
my iPhone (which
app keeps it?)
FLORIDA STATE UNIVERSITY
College of Communication & Information
MH
Digital Stalkers Are REAL
• Here’s a great
example of how
people can use your
digital footprint to
stalk you.
• YouTube:
https://www.youtube.com/watch?
v=IqeOnfQmZPY
Comedian Jack Vale uses Social Media to Expose
the dangers of posting too much info online.
FLORIDA STATE UNIVERSITY
College of Communication & Information
MH
EXIF Extraction
• EXIF (Exchangeable image file format)
– Standard for images, sound, and video.
• Stores a ton of info in the picture
– GPS (People can track you down with this!)
– Date/Time
– Camera Make/Model
• When you post online, make sure the GPS info is stripped!
• Sites/Apps/Software to remove EXIF data
– http://www.verexif.com/en/
• You can also disable this function on most phones!
FLORIDA STATE UNIVERSITY
College of Communication & Information
MR
EXIF Extraction Example
FLORIDA STATE UNIVERSITY
College of Communication & Information
MR
Separating your Personal and Professional Life
• Professional
– Use your real name and post acceptable content.
– Post content that pertains to your professional
life.
– What do you want Colleges to see
– What do you want Employers to see
FLORIDA STATE UNIVERSITY
College of Communication & Information
MR
Separating your Personal and Professional Life
• Personal
– Create profiles with an alternate name that you
can share with your friends.
– Still be mature and safe on these profiles.
FLORIDA STATE UNIVERSITY
College of Communication & Information
MR
Create an Active Digital Footprint
• An active digital
footprint is data
intentionally submitted
online.
• Post about topics you
know about
• Share new thoughts,
ideas, or opinions make
a positive impact
FLORIDA STATE UNIVERSITY
College of Communication & Information
CL
Use Social Media…
• Join LinkedIn to post your
resume and network
professionally
• Create a Twitter account
and tweet new ideas
• Use Facebook to share
articles, accomplishments,
research, etc…
FLORIDA STATE UNIVERSITY
College of Communication & Information
CL
Social Media Tips for Protection
• Slow Down. Think. Consider.
• Do not post inappropriate pictures
• Edit and revise posts for grammatical errors –
credibility.
• Do not accept friend requests from people you do
not know
• Never give out personal information
• Represent and Brand yourself positively
FLORIDA STATE UNIVERSITY
College of Communication & Information
CL
Be Responsible!
• Your content affects more than just you!
– When you post pictures with friends, you put
them at risk. (how?)
– Always post appropriate content on social media
outlets.
– Your opinion can still hurt you. Be neutral.
– Think before you post!
FLORIDA STATE UNIVERSITY
College of Communication & Information
CL
Be Responsible!
• When was the LAST TIME you went
somewhere and someone DID NOT HAVE A
CELL PHONE?
• All the breaking news always comes with
someone’s cell pics
• Every time someone gets arrested, reporters
Google them and check their digital life for
info
FLORIDA STATE UNIVERSITY
College of Communication & Information
CL
Summing It Up
• Be smart!
• Your name is your
reputation.
• If you post questionable
content, it will follow you
and it will cause problems in
the future!
•
YouTube:
https://www.youtube.com/watch?v=cYVBs
hcN7wU
Tom Scott gives a brief , yet elaborate overview
of your digital footprint.
FLORIDA STATE UNIVERSITY
College of Communication & Information
MR
Summing It Up
FLORIDA STATE UNIVERSITY
College of Communication & Information
MR
Questions?
Tweet us: @helfrichmichael @miltonramer @eranderee
@StarsFSU @STARSCorps
FLORIDA STATE UNIVERSITY
College of Communication & Information