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Communication strategies that will
help you succeed in Canada
James Peterson
June 25, 2011
Site BC
Thank you to …
Mr. Hicham Boukili
Mr. K. C. Chau
International Communications Consultant
Problems
1
2
English
Soft Skills (in English)
Solutions
1
Understand intercultural
communication
2
Plan a clear story
3
Use visuals
Scripts
Indiana Cafe
Hi there.
Great!
What
How
you
canare
I get
for
today?
you?
Anne
Smith
Could I get a
Fine thanks.
tall coffee,
And you?
please?
Indiana Cafe
Hi there!
How are you
today?
Anne
Smith
Coffee.
Key point
Different cultures have
different scripts
Ah...
Why should I hire you
rather than the next guy
that walks in here?
Yes.
Yes.
Yes.
Can
Will
Willyou
you
youwork
work
be
punctual?
hard?
late?
Job interviews in Japan often
have a different intention
Key point
Ideas are organized differently
in different cultures
Key point
To be successful in Canada,
you need to learn how to
organize ideas to get results
Persuasive
Presentations
Key point
To be successful in Canada,
you need to learn how to
organize ideas to get results
Customer
Service
Key point
To be successful in Canada,
you need to learn how to
organize ideas to get results
Managing
People
Recommendations
Be guided by what American
managers study, not what
“the average” American
manager does.
Focus on weaknesses, not
biggest cultural differences
Recognize Different
Expectations
If you are
invited to a
barbecue party
at my house at
6:00 PM…
What time will you
come to my house?
You are invited to a barbecue party
at my house at 6:00 PM.
5:50-5:59
2
15
6:00
50
6:01-6:10
20
6:11-6:20
10
6:21-6:30
After 6:31
3
Why do Japanese arrive early
to dinner parties?
“Japanese people are very
polite.”
Why do Canadians arrive late
to dinner parties?
“Canadians are very polite.”
Key point
1. Language is vague
2. “6:00” ≠ 6:00
3. Clarify expectations (+ reasons)
Please give me your
report on Friday.
I’ll meet you at
the restaurant
at 6:00 PM.
What time will you go to
the restaurant?
I’ll meet you at
the restaurant
at 6:00 PM.
We have a
meeting
tomorrow at
1:00 PM.
What time will you go to
the meeting?
We have a
meeting
tomorrow at
1:00 PM.
Your job
interview is at
1:00 PM.
What time will you go to
the interview?
Your job
interview is at
1:00 PM.
Key point
Cultural rules are complex
House Party
Restaurant Party
Meeting
Job Interview
Presentation
5 minutes late
2 minutes early
2 minutes early
5 minutes early
20 minutes early
Intercultural Communcation
Prepare yourself by reading books
1. Etiquette – Emily Post
2. Presentation skills – Presenting to win
3. Leadership skills – First break all the rules
4. Negotiations skills – Getting to yes
5. Self help books – Dale Carnegie
Solutions
1
Understand intercultural
communication
2
Plan a clear story
3
Use visuals
Presenting to Win
By Jerry Weissman
Great communicators
take a complex world
and make it simple
Your Message
What do you want the
audience to remember?
Goal
What do you want the
audience to do?
Quickly
The Starting Point
Who is the audience?
Audience
What do they know and what
do they want to know?
Are they resistant to your
message?
Goal
Your audience has
a choice
Audience
Goal
Give your audience
a reason to listen
Audience
Goal
Give your audience
a reason to listen
Audience
•
•
•
•
•
1
Understand intercultural
communication
2
Plan a clear story
3
Use visuals
Benefits: This info will help you …
•Find a job
•Survive your first 3 months
•Get promoted
Site BC
Professional engineers
Experienced
ESL
Most looking for a job in Canada –
want to know how to find a job
• Some may already have a job
• May be resistant to intercultural
communication topic – “I know this”.
“This is not important.”
Can you deliver your
presentation in 10
seconds?
My 10 Seconds
Communication skills that will help
you succeed in Canada are
1.Understand intercultural
communication
2.Plan a clear story
3.Use visuals
Can you describe
yourself in 10
seconds?
My 10 Seconds
I am a communications specialist,
quality manager, corporate trainer
and BCIT instructor.
20 seconds?
My 20 Seconds
I am a communications specialist, quality
manager, corporate trainer and BCIT
instructor. I worked as an international
communications consultant for Subaru in
Japan and as a quality and training
manager for ARAMARK Healthcare in
Vancouver.
Key point
Plan your stories
Why do you want to
work here?
Get to the
point quickly
Solutions
1
Understand intercultural
communication
2
Plan a clear story
3
Use visuals
I was responsible for building
supports for the Qingdao Haiwan
Bridge which goes over Jiaozhou
Bay and connects Qingdao with
Huangdao.
?
Better
This picture
shows one of the
projects that I
worked on.
This is the Qingdao
Haiwan Bridge, the
longest bridge in the
world. I was
responsible for
construction of
these supports.
Recommendation
If English is a weakness,
use visuals to support your story.
Presenter Focused and Screen Focused
Presentations
Presenter Focused
Screen Focused
Visual Design
Presenter Focused
Profit
Sales
Visual Design
Typical Screen Focused
2000-2007 Profit and Sales
200
150
Profit
100
Sales
50
0
2000
2000
2001
2001
2002
2002
2003
2003
2004
2004
2005
2000-2007 Profit
2005
2006
2006
2007
2000-2007 Sales
A
225,901
225,905
225,907
A
425,901
325,905
225,907
B
656,432
656,481
657,496
B
756,432
656,481
557,496
C
120,900
122,780
134,772
C
920,900
822,780
734,772
My Advice
1.
2.
3.
4.
5.
English is your second language.
Do what you need to do to be successful.
Simple slides. (One picture per slide)
Fast clicks.
No choice where to look!
•
No pointers. Use custom animation.
Summary
1
Understand intercultural
communication
2
Plan a clear story
3
Use visuals
Why do you want to
work here?
Language is vague
≠ Why do you want to work here?
What is the interviewer’s true intention?
Why do you want to
work here?
Plan your story
• What is your goal with this question?
• Can you answer the question in 10
seconds and then expand it?
Use visuals to support this story
This is the Qingdao
Haiwan Bridge, the
longest bridge in
China …
Well, I understand that
your company is working
on the new Port Mann
Bridge. I worked on a
similar project in China,
so I am very excited to
work here.
Summary
1
Understand intercultural
communication
2
Plan a clear story
3
Use visuals
Bibliography
Buckingham, M., & Coffman, C. (1999). First Break All The Rules: What the World's
Greatest Managers Do Differently. New York: Simon & Schuster.
Carnegie, D. (1981). How to Win Friends and Influence People. New York: Simon &
Schuster.
Collins, J. (2001). Good to Great. New York: Harper Collins.
Covey, S. (2004). The Seven Habits of Highly Effective People. New York: Free Press.
Fisher, R., & Ury, W. (1991). Getting to Yes: Negotiating Agreement Without Giving In.
New York: Penguin Books.
Stone, D., Patton, B., & Heen, S. (2010). Difficult Conversations: How to Discuss What
Matters Most. New York: Penguin Books.
Ury, W. (2007). The Power of a Positive No. New York: Bantam Dell.
Weissman, J. (2009). Presenting to Win: The art of telling your story. New Jersey:
Pearson Education, Inc.
Communication strategies that will
help you succeed in Canada
James Peterson
Thank you!