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The P Process
The P Process
Eight Key Questions
1.
2.
3.
4.
5.
6.
7.
What is the communication problem?
What do we need to do?
What materials/interventions do we need to develop?
How do we make things happen?
How do we know that tasks and results are being met?
How do we plan for continuity?
How do we ensure participation by audience members
& stakeholders in all activities of the P process?
8. How do we build capacity of all stakeholders in all
activities within the P Process?
Step 1—Analysis
What is the communication problem?
Major Steps in Analysis
• Determine the problems, their severity and causes
• Identify factors inhibiting or facilitating desired
changes
• Develop a problem statement
• Carry out formative research or needs assessment
• To understand human behavior, we need to
understand both the individual and social contexts.
• HCP analyzed both qualitative & quantitative research
carried by AFFORD & Africa Transformation in 2006.
Step 2- Strategy Design
What do we need to do?
Major Steps in Strategy Design
• Establish communication objectives
• Develop program approaches and key benefit
• Determine channels
• Draw up an implementation plan
• Develop a monitoring and evaluation plan
• HCP held a 3 day Media Strategy Design
Workshop in November 2006 involving the FP
Revitalization Group & community based partners
Step 3- Development and Testing
What do we need to develop?
Major Steps in Development and
Testing
• Develop materials
• Pretest messages and materials with audience
and gatekeepers
• Revise
• Retest if necessary
• Finalize and produce materials
• HCP is scheduled to pre-test the FP materials
developed in the next 2 weeks
• Examples of the materials to be pre-tested are:
Step 4- Implementation and
Monitoring
How do we make things happen?
Major Steps in Implementation and
Monitoring
• Produce and disseminate materials
• Train trainers and field workers
• Mobilize key participants
• Manage and monitor program processes and
outputs
• Adjust program based on monitoring
Step 5 – Evaluation
How do we know that we are meeting tasks and
results as planned?
Major Steps in Evaluation
• Measure outcomes and assess impact
• Disseminate results
• Determine future needs
• Revise/redesign program
• The major purpose of evaluation is to improve
future efforts.
• If it isn’t documented, it didn’t exist.
Step 6 - Planning for continuity
How do we plan for continuity?
Step 7 - Participation
How do we ensure participation by audience
members & stakeholders in all activities in the
P Process
Step 8 - Capacity Building
How do we build capacity of stakeholders in all
activities of the P Process?