Transcript Document
Some thoughts about DM agencies in 2015 and the future role of marketing communications Suhde, Finland May 2011 ”Facebook and twitter are replaced by something more clever in 5 years” Jonas Bonnier, owner of the biggest mediagroup in Scandinavia What is for sure CHANGE is continuous and fast * New channels and ways to use them will be born constantly * Role of marketing communication has changed * CREATIVITY is our product and should be What you have to offer Strategic solutions > long term client relationships, more money * Creativity according to the channel > everybody can learn the technology Multichannels: traditional and digital and whatever Focus on targeted, interactive communication whatever the channel * One-stop-shopping by effective networking > good clients want service Future role of Marketing communication Only TARGETED COMMUNICATION works, even more in the digital media You can´t bore or push the people to buy: You have to involve and entertain them, even more in the digital media Your marketing communication is partly created by your target audience You lose control…if you are not aware all the time Total customer experience: be honest or you´ll be lost Globalization: language, culture Type of clients Companies where the management understands the importance of customers Where customers are included in the company strategy Companies where there is budget for client communication All industries What kind of agencies will survive Great place to work > best talents * Understand clients business * Give excellent service One stop shopping by networking, if not inhouse Specialized in targeted customer communication whatever the channel * Cost conscious (clients´and own money) * What comes to clients: Remember your own rules: be active, be in touch, give more than expected Who will succeed who is able to create always new solutions in all channels – whatever they are who thinks and works fast who knows before the others who gives excellent service who is flexible who has brains who is curious who lives with the continuous change who can charm staff and clients Thank You!