Transcript INTERCULTURAL COMMUNICATION: A Semiotic Approach

Brazil & Portugal: Society,
Culture, Media, Politics and
Economics
Miguel Ángel López
Latin American Studies
2013
 Music: from fado to samba.
 Communicating with Brazilians.
 Brazil: a racial paradise?
 Government and political system in Portugal and
Brazil.
 Capoeira, candomblé, umbanda and witchcraft.
 Brazilian media and cinema.
 Brazil: Art, literature and architecture.
 Portuguese and Brazilian gastronomy.
 Doing business with Brazilians.
 From Pelé to Neymar: Brazilian football.
 Energy: petroleum, ethanol and hydropower.
 The Amazon: soya bean, nationalism and ecology.
Portugal - Spain
Treaties
Treaty of Alcáçovas 1479
1481
Portugal: Azores, Madeira, Cape Verde
Castilla: Canary Islands
Portugal: South Canary Islands  Africa
Inter caetera
1493
Treaty of Tordesillas 1494
Pope Alexander VI
World: Western part exclusive to Spain
and the east part to Portugal.
Treaty of Zaragoza
Asia
1529
Treaty of Tordesillas
Methodology: Semiotic approach
• Miguel López
20.9.2013
• University of Jyväskylä
Semiotics, semiotic studies, or semiology is
the study of sign processes, or signification
and communication. It includes the study of
how meaning is constructed and understood.
DEDUCTION (rationalism)
INDUCTION (empiricism)
ABDUCTION
Making sense MEANING
MEANING
Point of view
SENSES
COMMUNICATION
CULTURE
LANGUAGE
RELIGION and BELIEFS
NATURE
COMMUNICATION=EMPATHY
SPACE
http://www.interpellatie.nl/2010/07/23/escher-in-3d/
TIME
KNOWLEDGE + EXPERIENCE
+ LINKING
Crossing the…
…borders
 Music: from fado to samba.
 Communicating with Brazilians.
 Brazil: a racial paradise?
 Government and political system in Portugal and
Brazil.
 Capoeira, candomblé, umbanda and witchcraft.
 Brazilian media and cinema.
 Brazil: Art, literature and architecture.
 Portuguese and Brazilian gastronomy.
 Doing business with Brazilians.
 From Pelé to Neymar: Brazilian football.
 Energy: petroleum, ethanol and hydropower.
 The Amazon: soya bean, nationalism and ecology.