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11.1 Dissemination and communication policies in modern statistics offices Yalta, September 2009 Pieter Everaers, Eurostat Main characteristics of communication and dissemination policy September 2009 What When How By whom To whom Dissemination and communication policies in modern statistics offices What Statistical information via web Statistical Information via paper Telephone support Specific information on demand Paper Flagship publications Pocketbooks Statistics in Focus (SIF) Data in Focus (DIF)A flash, one page on one indicator Special publications September 2009 Dissemination and communication policies in modern statistics offices What ctd. Predefined indicators, agreed within the Statistical System (PEEI’s) Ad hoc news releases A flash, one page on one indicator Only headline indicators Main outcomes in a bit more detail Data/tables and brief analysis Metadata available Links to other more detailed information (website) September 2009 Dissemination and communication policies in modern statistics offices How September 2009 Very visible and well prepared, each time an event!! Agreed internal protocol for authorization Tested method (stable IT tools etc) Alert system Business continuity Impact analysis and risk assessment Dissemination and communication policies in modern statistics offices How (ctd) September 2009 On paper, Direct mail to selected group (journalist, intermediates Internet announcement News flash Press release Meeting in press room Daily/ statistics in focus Help desk / user support available and aware !! More detailed info on request (free of charge, to be paid) Dissemination and communication policies in modern statistics offices When September 2009 Fixed data, fixed time, fixed location According to release calender Pre release to specific agencies After clearance by hierarchie In combination with more detailed info available Dissemination and communication policies in modern statistics offices By whom Central statistical authority or in special cases decentralized Spokes person (supported by experts) Fixed data, fixed time, fixed location According to release calender pre release to specific agencies After clearance hierarchy In combination with more detailed info available September 2009 Dissemination and communication policies in modern statistics offices To whom Pre release (only to certain authorities) – Transparent agreement All users at the same time (via internet) – With or without subscription Internet with pre announcement via mail Internet based on regular release calender – Announcement / alerts of delays Journalists via mail (fixed group) Journalists via press conference (by spokes person) September 2009 Dissemination and communication policies in modern statistics offices Contacts with the press The Eurostat Press Office – main services Issues News Releases Provides media support Produces release calendar September 2009 Dissemination and communication policies in modern statistics offices News Releases Around 185 News Releases per year (EN, DE, FR) 140 Euro-indicator News Releases 45 ad-hoc News Releases September 2009 Dissemination and communication policies in modern statistics offices Dissemination of News Releases All Releases sent at 11:00 by email to more than 1000 journalists All Releases available at 11:00 in the Commission Press Room All Releases available at 11:00 on the Eurostat web site 100 000 downloads per month September 2009 Dissemination and communication policies in modern statistics offices Release calendar Includes all the Euroindicators Provisional calendar for current year Dates confirmed Friday before publication week Disseminated by e-mail to subscribers Available on the Eurostat web site September 2009 Dissemination and communication policies in modern statistics offices Eurostat Media Support Questions about data and methodology Data extractions for journalists Regularly updated tables of Euroindicators Requests are usually dealt with same day Answering around 1 700 requests per year [email protected] Tel: +352 4301 33 408 For economic and political comments contact Spokesperson’s Service in Brussels September 2009 Dissemination and communication policies in modern statistics offices Dissemination Issues Free dissemination policy and its results Change of tools – Publications – Internet – Metadata – User support Challenges for the future September 2009 Dissemination and communication policies in modern statistics offices Free dissemination Recognition that statistics are a public good Free dissemination started 1 October 2004 – All statistical domains – Impartial access for all users – Single exception is microdata access for research September 2009 Dissemination and communication policies in modern statistics offices New web site - Statistics New web site - Publications New web site – About Eurostat New web site - Help How does free dissemination work Principle: Users have to find and interpret data themselves Support to help users to help themselves (in cooperation with NSIs) Involvement of commercial re-distributors Internet is central tool for dissemination Enlarged community of users creates new requirements – Presentation of statistics – Metadata for all statistics Publications change role Presentation of data introduction and explanation of statistics September 2009 Dissemination and communication policies in modern statistics offices Enlarged user basis (per month) September 2009 Visits of Internet from 200.000 to 1.6 Million Consultation of tables from 50.000 to 500.000 Download of PDF files from 200.000 to 400.000 Extractions from databases increased 4 times Types of users have changed with new types: – Enterprises > 50% – Academic users (students, teachers) – Private persons Dissemination and communication policies in modern statistics offices Role of Re-distributors Re-use and redistribution is fully allowed without charge – Commercial – Non-commercial Very low entry conditions. Now only disclaimer – Indication of origin of data – Exclusion of liabilities About 100 companies currently re-distribute Much stronger recognition of Community statistics in public discussions, i.e. press, but no hard facts are known. September 2009 Dissemination and communication policies in modern statistics offices Publications Statistical books Pocket books Statistics in Focus Data in Focus Methodological and working papers Press Releases September 2009 Dissemination and communication policies in modern statistics offices The changing role of publications Fewer publications (table oriented publications disappear) Focus on explanations Introduction to statistical subjects Increasing importance of 'compendium' and 'cross cutting' publications Efforts to increase 'data analysis' publications (Statistics in Focus - SIF) Data in Focus - DIF Links to Internet based statistics September 2009 Dissemination and communication policies in modern statistics offices Publication 2002 and 2008 September 2009 Dissemination and communication policies in modern statistics offices Statistics Explained (wiki style) Visualisation tools I • Data Explorer for easy to use data base extractions • Tables-graphs-Maps (TGM) September 2009 Dissemination and communication policies in modern statistics offices Visualisation tools II • Business Cycle Clock (BCC) for economic cycle analysis • Country and regional profiles for comparisons September 2009 Dissemination and communication policies in modern statistics offices The changing role of metadata Need to cover all statistics offered by a statistical institute Community and national statistics Common presentation formats – (SDDS) (Special Data Dissemination Standard) – SDMX (Statistical Data and Metadata eXchange) – ESMS (Euro SDMX Metadata) Addresses different types of users – Expert users – Casual users Issue of Languages September 2009 Dissemination and communication policies in modern statistics offices User support network – Support centers September 2009 Dissemination and communication policies in modern statistics offices European Statistical Data Support First level support via Eurostat website (FAQs etc) Second level support via National Statistics Institutes (NSIs) Third level support via “Eurostat User support” – help on standard and complex requests which requires special competence Around 26 500 user requests per year! September 2009 Dissemination and communication policies in modern statistics offices Eurostat Media Support • Publications and tailor made extractions • Requests are dealt with very rapidly • More than 1700 requests treated in 2007 • [email protected] Tel: +352 4301 33 408 September 2009 Dissemination and communication policies in modern statistics offices Challenges for the future Cooperation in the European Statistical System (ESS) Understanding the new ways of finding Information Advances in Internet (blogs, search tools, cooperation tools, etc) Increasing the competence level of users September 2009 Dissemination and communication policies in modern statistics offices Metadata accessibility All published data are linked to metadata files in ESMS format Euro-indicators/PEEIs tables contain “short descriptions” i.e. synthetic information on main data characteristics PEEIs quality profiles soon available September 2009 Dissemination and communication policies in modern statistics offices Metadata: short description Data, including national ones September 2009 Dissemination and communication policies in modern statistics offices Metadata files, ESMS format Last press release September 2009 Dissemination and communication policies in modern statistics offices Thanks for the attention September 2009 Dissemination and communication policies in modern statistics offices