Transcript Enhancing Communication Through Technology

E-Admission: To Be or Not To Be
On the Cutting Edge!
Chair: Mrs. Mildred Johnson, Interim Director of
Admission, Virginia Tech University
Presenter: Mr. Tommy Griffin, Director of
Undergraduate Admissions, North Carolina State
University
Presenter: Dr. Boyd Bradshaw, Vice Provost for
Enrollment Management, Saint Louis University
E-Admission
Strategic Enrollment Management
It’s More Than Just
Admissions!
Dr. Boyd Bradshaw
Millennial Generation
• Couldn’t imagine life without a computer
– Quiet Shoppers
– Early Birds
– Ants in the Pants
Millennial Generation
• Preferred Media
– Text Messaging
– Web Based Communication
– Programmed Telephone Messaging
– Video Games Competition
– U-Tube / Web Videos
Choosing Your Approach
• How To:
– Entice
– Communicate
– Convince
– Support
Entice
• Is your website easy to navigate for the common
visitor? Feel? Visual? Exciting? Engaging?
• How do you utilize technology in the search
process? Do you use different vehicles based on
the student population you are recruiting?
• Is the university website model the admissions
website? How updated is your information?
• Do you track your on-line visitors and what
information they are viewing?
Communicate
• Do you have virtual advisor on your website?
Does other EM and campus units also utilize this
function?
• How quickly does your admission
counselors/staff respond to email? How do you
define normal business hours? What is the email
response time for other university units?
• Do you have a communication unit within
admissions? What relationship do you have with
campus-wide marketing and communication?
Convince
• How do you utilize technology with
campus tours? Visit programs? Outreach
events?
• How personalized is the recruitment
experience for prospective students?
• What is your communication plan prior to a
deposit? After a deposit?
• What personal touch do you provide to the
undecided student?
Support
• Do you ask students what type of
communication they prefer?
• Do you capture data in your CRM and use it to
craft messages accordingly?
• Do you have a social network specific to your
student populations?
• Is there campus collaboration between service
units and academic units in using technology?
E-Admission – SEM Style
• Engaging students through the recruitment
process
• Creating an expectation before and after
enrollment
• Building a bridge to successful alumni and
giving
• Creating a brand promise and vision for
the university
Keys to Technology Success
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Staffing
Campus Wide Collaboration
Data Analysis
Best Practices
Literature Review
Planning
E-Admission
The Decision… To Be or Not To Be
on the
CUTTING EDGE!
Mr. Thomas Griffin
Traditional Communication Channels
Used In College Admissions
• Mass mailing
• Phone calling
• Advertising
– Print ads
– Radio & TV ads
– Billboards
•Face to Face
–College fairs
–School visits
–Receptions
–Campus visits
Typical Traditional Mail Admissions
Communication
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Student Search letter
Viewbook
Newsletters
Paper applications
Admission decision letters
New technology adds new channels
of communication. It does not
necessarily replace old channels.
Evaluate Technology on Three Factors
• Purpose
– How does the technology help achieve our goals?
• Message
– Does the technology help us tell our story?
• Connections/Social Groups
– How does the technology connect people?
Technology enhanced communication
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Websites
E-mail messages
IM/Chat
Blogs
Video
Flash animation
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Pod casts
Personal web portals
Self serve systems (FAQ)
Really Simple
Syndication (RSS)
• Social networks
• Virtual worlds
Issues
• Changes in the student-counselor, studentcollege, counselor-college relationships
• The optimal mix of traditional and technology
enhanced communication
• Managing all the technology
E-mail
Web Sites
• Admissions applications
• Catalogs
• Self serve systems (FAQ)
– Virtual Advising
• Virtual tours
– University of Florida
– University of Alabama
– Virginia Tech
Prospective Student Portals
General portals
College Board
My College QuickStart
North Carolina
CFNC
University Portals
NC State University
East Carolina University
Counselor Pages and Portals
Mississippi State University
Information for High School Counselors
NC State University
WolfPAW
IM/Chats
–http://www.chatuniversity.com/index.htm
Flash Animation
Kettering University
Video
NC State University
KrispyKreme Challenge
YouTube
Did You Know – 2.0
Carl Fisch
User generated content
NC State University
Wikis
Wikipedia entry
WolfWikis
UC Davis
Pod casts
Virginia Tech
Social networking sites
• Open social networking sites
– Facebook
– Myspace
• Wingate University
• Closed Social networking sites
• Elon University
Blogs
University of Texas
MIT
Interactive Experience
UNC Charlotte Experience
Unofficial Rating Sites
RateMyProfessor
Unofficial College Sites
The Wolf Web
Virtual Worlds
Second Life