Transcript Slide 1

Applying Spiral Dynamics
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Read the vMEMEs
Communicate with the vMEMEs
Organize through the vMEMEs
Manage to the vMEMEs
– Recruit, select, train, place etc.
– Tailor management systems to match LC’s and
vMEME capacities
– Build communities, education, governance to fit the
vMEMEs
• Prepare for vMEME change
Beige (AN) vMEME Profile
• Where seen
– Newborn Infants
– Remote isolated tribes
– Senile elderly
– Alzheimer’s victims
– Severe addicts
Beige Communication
Strategies
• Best Source
– Caretaker, provider
• Best-Fit Approach
– Biological senses
• Offer food, water, sex;
– Physical contact rather than symbols
• Input through basic senses; touch/caress to give
reassurance (if safe)
– Recognize the intelligences which are there
Purple ( ) vMEME Profile
• Where seen
Purple Communication
Strategies
• Best Source
– Caring chieftain, shaman, counsel from revered
elders
– Signals and omens from spirit realm, word of
ancestors
• Best-Fit Approach
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Traditional rites, rituals, ceremonies
Mystical elements and superstitions and magic
Recognizes blood bonds, the folk, group
Familiar metaphors, drawings and emblems
Minimal reliance on written language
Give tokens / tangible goods and show honor to
ancestors
Red (CP) vMEME Profile
• Where seen (20% of the population)
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Rebellious youth
Business mavericks
Wild rock stars
Frontier mentalities
Epic heroes
• Positive Aspects
– Energetic and action oriented
– Unconstrained and creative
– Courageous, daring and willing to take chances
• Negative Aspects
– Inflated ego, self image, unrealistically grand
– Oblivious to the needs of others
– May exploit without guilt to fulfill desire
Red Communication Strategies
• Best Source
– Person with recognized power
– One with something to offer
– Respected, revered, feared celebrated “Idol” with
reputation
– Someone of proven trustworthiness
• Best-Fit Approach
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Demonstrate “What’s in it for me NOW?”
Offer “immediate gratification if…”
Challenges and appeals to machismo/strength
Flashy; to-the point, unambiguous, reality based,
strong
– Simple language, fiery images/graphics
Blue (DQ) vMEME Profile
• Where seen (40% of the population)
– Puritan America, Confucian China, Singapore Discipline
– Codes of chivalry and honor
– Religious (Christian and Islamic) fundamentalism
• Positive Aspects
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Responsible, Loyal, Dutiful, Obedient to rightful authority
Charitable with keen moral sense
Concern for justice
Dependable
• Negative Aspects
– Rigid, Intolerant and judgmental
– Authoritarian, punitive, fanatical
– Believes own way is the only way
Blue Communication Strategies
• Best Source
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Rightful proper kind of authority
Down the chain of command
In compliance with tradition and precedent
As directed by divinely ordained Power
• Best-Fit Approach
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Duty, honor, country images of discipline
Self-sacrifice for higher cause and purpose
Appeal to traditions, laws & established norms
Use class consciousness, knowing one’s place
Insure future rewards & delayed gratification
Relieve guilt with correct consequences
Punctuality, stability/order
Orange (ER) vMEME Profile
• Where seen (30% of the population)
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Emerging middle classes around the world
Wall Street, Riviera, Corporate raiders & take overs
Materialism
Fashion
• Positive Aspects
– Productive, Goal Oriented, Focused on results/outcomes
– Entrepreneurial and calculating
– Energized and motivational
• Negative Aspects
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Materialistic and self absorbed
Short sighted
Compulsive to achieve & have more control
Power hungry and cold blooded
Orange Communication Strategies
• Best Source
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One’s own right thinking mind
Successful mentors and models
Credible professionals and gurus
Prosperous, successful elite contacts
• Best-Fit Approach
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Appeal to competitive advantage and leverage
Success motivations and achieving abundance
Bigger, better, newer, faster, more popular, FASHIONABLE
Citations of experts and selected authorities
Experimental data, good science, cutting edge
Profit, productivity, quality, results, win
Demonstrate as best of several options
Treat like VIP, make deals and bargains
Green (FS) vMEME Profile
• Where seen (10% of the population)
– Greenpeace, Animal rights
– Ben and Jerry’s Ice Cream Company, Body Shop
– Scandinavia, West Coast USA
• Positive Aspects
– Inclusive of others
– Consensus seeking and collaborative
– Empathic, sensitive and concerned about broader human issues
• Negative Aspects
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Imposes blinding “group-think” (all join or else)
Fuzzy, soft
Overlooks uniqueness
Consensus bound
Indecisive
Green Communication
Strategies
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Consensual communitarian norms
Enlightened friend/colleague
Outcome of participation/sharing
Result of enlightenment
Observation of events here and now
Relative to situation and people at hand
Best-Fit Approach
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Enhance belonging, sharing, harmony of groups
Sensitive to human issues and care for others
Expand awareness and understanding of inner self
Symbols of equity, humanity and bonding
Gentle language along with nature imagery
Build trust, openness, tolerance and exploration
Consensus decisions & teamwork
Liberation of the oppressed
Acceptance of human weakness and foibles
Corporate citizenship; community involvement
Yellow (GT) vMEME Profile
• Where seen (1% of the population)
– Chaos Theory
– Adizes
– Jedi Knights
• Positive Aspects
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Impacts quality and richness of life
Information oriented
Enjoys variety and new challenges
Sees complexity in big and smaller picture
Flexible and lives in life’s flows without status needs
• Negative Aspects
– Intolerant of others who appear incompetent
– ???
Yellow Communication Strategies
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Any useful information source
May adopt BEIGE through GREEN
Competent, Relevant
Merge formal sources with hunches
Individualized explorations
Media congruent with message
• Best-Fit Approach
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Interactive, relevant media self-accessible
Functional “lean” information without fluff
Big picture, total systems, integrations
Connect data across fields for holistic view
Self connecting to systems and others usefully
Systems that produce in appropriate and sustainable ways
Turquoise (HU) vMEME Profile
• Where seen (<1% of the population)
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Gandhi’s pluralistic harmony
Yogis
Ken Wilber?
Yoda
• Positive Aspects
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Expansive global viewpoint
Sees many interconnects
Complex without complications
Holistic, experiential, broad ranging
• Negative Aspects
– Often surreal, out of touch
– Disconnected from the ordinary
– Misses some essential (mundane) details
Turquoise Communication Strategies
• Best Source
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Experience in discovery
Learning in communal network
Any being in the TURQUOISE sphere
Knowing systems across the planet
Reawakened deep brain capacities
Reliance on holistic consciousness
• Best-Fit Approach
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Multi-dimensional chunks of insight
Multi-tiered consciousness
Renewed spirituality & sacrifice to whole
Ecological interdependency and interconnections
Macro (global) solutions to macro problems
Community beyond nationalities or partisanship
Survival of life on the planet
“You can never change things by fighting
the existing reality. To change something,
build a new model that makes the
existing model obsolete.”
~ R. Buckminster Fuller