Transcript Internet and Shanghai Youth

Internet and Shanghai Youth
A Media Culture Perspective
Zhang Guo-Liang
&
Yang Peng
• Center for Information and
Communication Studies, Fudan
University, Shanghai, China
• School of Journalism, Fudan University,
Shanghai, China
Internet and Shanghai Youth
A Media Culture Perspective
• The necessity to study the young netizens
• A brief description of the interaction
between Internet and Shanghai youth
• Our point of view on what is right and what
is wrong
• Our proposals on how to deal with all those
problems
Part I
The necessity to study the young
netizens
• Young netizens : the majority of net users in
China.
• Shanghai youth : our target in the first place.
• Cyberculture & youth culture: a media
culture perspective.
• Research methods applied.
Part II
The interaction between Internet
and Shanghai youth
• Information exploration behavior
• Online contact behavior
• Cyberculture product of the youth
Information exploration
• Public information seeking behavior
• The transition of public communication and
young netizens
• Young netizens’ idea concerning public
information
Online contact behavior
(Virtual community)
• Online contact: Individual behavior
• Online contact: Group behavior
• Online peer-groups interaction and youth
culture
Cyberculture product of the
young netizens
(Internet content)
• Online contact language
• Web arts
• Interactive games
Part III
what is right and what is wrong
(Concept of value)
• Surmounting (or SUBLATING)
cyberculture and the superior form of youth
culture
• Anti-culture, transgressing form of youth
culture and the legal, ethical disorders in
cyberspace
• Cyberculture and the socialization of youth
• New mode of peer-groups interaction
Part IV
How to deal with those problems
concerning the youth
(Policy proposals)
• A constructive cyberculture
• Different models of Social control
• Media education (media literacy): new
concept