Transcript Slide 1

STORE PURCHASE &
BEHAVIOR
1
IN-STORE CATEGORY PURCHASE
Across all stores, Non alcoholic beverages, Candies and snack items, Dairy products and Groceries are the key
product categories purchased in store.
37%
Groceries
Cigarettes & Other Tobacco products
Alcoholic beverages
17%
2%
61%
Non alcoholic beverages
Dairy and other bakery products
33%
Candies and snack items
Over the counter drugs and medicines
Household supplies
Others: Please specify
39%
10%
21%
13%
Which of the following categories of products and other items have you purchased
from your visit to the store just now?
2
TIME SPENT IN STORE
At least 5 out of 10 respondents spent 10 – 20 minutes in the store – consideration for POSMN clients.
< 10 minutes
39%
10-20 minutes
52%
21-30 minutes
7%
30-40 minutes
0%
40-50 minutes
0%
50-60 minutes
> 60 minutes
1%
1%
How much time did you spent in the store just now?
3
IN-STORE COMMUNICATION
4
EXPOSURE TO IN-STORE COMMUNICATION
At a spontaneous level, LCD TV on the alley/ cashier being the top in-store communication media, both in
Alfamart and Circle K.
LCD TV on the
alley / cashier
91%
9%
100%
Pop-up/Stick out
banners in stores
0%
15%
34%
Stand-alone banners
di dalam toko
5%
12%
20%
Hanging banners
in stores
2%
11%
19%
Brochures/
Pamphlets
2%
7%
3%
5
What type of in-store communication materials did you read, see, or hear in the store
just now?