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Proving Our Worth Monitoring and Evaluation Panel The Panel Susie Hall: Accident Compensation Corporation Kimberley Brady: NZ Army Anna Kominik: Ideas Shop Laurie Edwards: Accident Compensation Corporation Measurement Proving our worth through internal communications measurement Anna Kominik meas·ure·ment (me-zhər-mənt) n. 1. The act or process of measuring. 2. In the field of internal communications, measurement is a critical tool in building productivity and value Why internal comms matters? To join the dots – and drive consistencies. Internal audiences Messages/ Behaviour External Audiences/ Customers Uncoordinated internal communication destroys credibility, and destroys value and reputation, rather than adding it. Competing internal communication creates cost and clutter. MIND GAP! The sum of the parts….. There is a direct link between great employee communications and engagement/ bottom line results Towers Perrin research consistently proves employers with effective internal communications have: • Experience lower staff turnover than their peers; • Are 4 to 5 times more likely to report higher levels of employee engagement than organisations that communicate less effectively with staff; • Have considerably higher levels of productivity and return on investment than organisations with less effective communication. The internal communication success factors (by weighting) Towers Perrin Nine factors inALIGNMENT proving your MATTER? worth WHY DOES 1. Staff have a clear ‘line of sight’ as to how they contribute to their organisation’s overall business objectives 2. Senior leaders have high visibility and have set clear expectations about internal communications. 3. Managers are reflecting Senior Leadership commitment to internal communications. 4. The cascade process is working effectively 5. There is effective horizontal communication and information sharing 6. Communication is happening via a range of channels 7. Communication is targeted and tailored to audience needs 8. Communications activities are/ material is planned and aligned to strategic objectives 9. The tone and style of all communications is accessible, authentic and effective. TheWHY measurement toolkit MATTER? DOES ALIGNMENT Measurement Tool Useful for…. What it gives you….. Employee Engagement Survey Benchmarking of overall employee engagement. Will usually have a small communications component. Engagement surveys effectively provide the context and overview around communications’ issues and key drivers for a particular workforce. Internal Communications Audit Benchmarking of all employee communications channels in an organisation. Provides a more in depth measure of the effectiveness of employee communications and an overall temp gauge of engagement. Deep Dive Qualitative diagnostic tool that can be used across an organisation, within a business unit or within a specific team. Qualitative diagnostic tool that takes a vertical slice of an organisation’s culture. It can be used effectively in any medium sized or large organisation on core engagement issues. Provides a comprehensive assessment of core strengths and weaknesses. The measurement toolkit MATTER? WHY DOES ALIGNMENT Measurement Tool Speak up sessions/ Focus groups Usage Stats Useful for…. What it gives you….. Useful for testing new ideas/ products or in change management situation Snapshot information/ feedback on a particular issue. Useful for electronic communications channels Basic data of what’s being read and what isn’t. Not useful for tracking change management Little use for measuring understanding or impact. Channel analysis Quick, cost effective spot qualitative tool to understand whether communication is being understood and the impact it is having on staff. Measurement focuses on a small sample. www.ideasshop.co.nz