Transcript Document

Libraries Building Communities
Reports
Communication Strategy
- what’s happening, when and how December 2004 – June 2005
Report Formats
1,000 hard copies of the Executive Summary
500 hard copies of the four reports
Available on the Internet
Target Audiences
Local, State and Federal Government
Victorian non-government community support
agencies
Public library users and non-users
National and international public library industry
Victorian public library network
Communication Strategy Objectives
All target audiences aware of the research and findings
in general
Selected audiences (eg: DVC) keenly engaged by the
LBC reports
Public library staff has a detailed understanding of the
reports
Public library staff given guidance on how to use the
findings for advocacy purposes
Consensus amongst public library managers about
where to from here with LBC
Key Communication Strategies
Distribution of the LBC Executive Summary and
Reports
Presentations, workshops and briefings
Launch event
Media campaign
Communication to:
Victorian public library network
Distribution of draft reports to service managers (Oct 04)
Comprehensive briefing to service managers (Dec 04)
Distribution of published reports and LBC ppt to all service
managers (early Feb 05)
Invitation to LBC reports launch event (mid Feb 05)
LBC Roadshow to public library staff across Victoria (Mar/Apr
05)
Communication to:
Local, State and Federal Government
Executive Summary sent to all Local Govt CEO’s, key State
Govt bureaucrats / Agency heads, State MP’s, Vic Federal MP’s,
Federal Leaders, relevant Federal Ministers / Shadow Ministers
(Mar 05)
Reports sent to Ministers Broad, Delahunty and Thwaites and
their Department heads (Mar 05)
Official launch of LBC Reports + media campaign (general and
specialist) (early Mar 05)
Communication to:
Local, State and Federal Government
One-on-one briefings with selected bureaucrats, advisors and MP’s
(Mar/Apr/May 05)
Presentation to Ministerial Advisory Council on Public Libraries (tbc
with LGV)
Presentations at/to key Local Govt forums, eg: LGPro induction for
new Councillors, MAV CEO’s forum, Library Boards (ongoing)
Public Libraries newsletter to Local Govt CEO’s, Mayors and State
MP’s (Feb 05)
Communication to:
Victorian non-government community support agencies
Eg: Brotherhood of St Laurence, Jesuit Social Services,
Melbourne City Mission
Official launch of LBC Reports + media campaign (Mar 05)
Presentations as requested (ongoing)
Communication to:
Public library users and non-users
Media campaign (Mar 05)
Presentations to groups as requested, eg: Friends of
Libraries
Communication to:
National and international public library industry
Executive Summary sent to NLA Director-General, State Librarians
and PLU equivalent in each State/Territory, ALIA Executive
Director and Board, Public Libraries Australia, equivalent of Viclink
President in each State
Items/articles in ALN, inCite, APLIS and ALJ
Presentations at conferences and forums