Transcript Hello - The Communication Trust

The national year of
communication
Introducing Hello
• Hello is the national year of communication – a campaign to make
children and young people’s communication development a
priority in homes and schools across the UK (www.hello.org.uk).
• The campaign is run by The Communication Trust, a group of 40
leading voluntary sector organisations in partnership with Jean
Gross, the Government’s Communication Champion.
• The campaign is sponsored by BT and Pearson Assessment and
backed by the Department for Education.
• 1Voice
• ACE Centre
• ACE Centre North
• Action for Children
• Afasic
• Ambitious about Autism
• ARCOS
•Auditory Verbal UK
• Barnardo’s
• British Stammering Association
• CandLE
• CENMAC
• Chailey Heritage Trust
• Contact a Family
• Communication Matters
• DialogueLAB
• Elklan
• Find a Voice
• I CAN
• KIDS
• Language for Learning
• Learning Partnership.com
• The Makaton Charity
• Mencap
• MERU
• National Autistic Society
• National Literacy Trust
• NAPLIC
• National Deaf Children’s Society
• Paget Gorman Society
• St Catherine’s
• Scope
• SEBDA
• Signalong
• SMIRA
• Symbol UK
• The Children’s Society
•The Children’s Trust Tadworth
• The Michael Palin Centre for
Stammering Children
The origins of Hello
• The national year was originally proposed by John Bercow MP in
his 2008 Review of Services for Children and Young People(0-19)
with speech, language and communication needs.
• 77% of parents who responded said that they did not get the
information and support that they needed when they needed
it. 12% said they “needed to know where to look”.
• The review noted “there is grossly inadequate recognition across
society of the importance of communication development.”
• It recommended, and government agreed, that a campaign
should be organised to increase understanding of how important
it is to be good at communicating.
Why have a national year
• Communication is a fundamental life skill that anyone can learn and
improve. It underpins everything we do and is how we connect with
another person.
• In the UK, over 1 million children have long term and persistent speech,
language and communication needs (SLCN). This can affect them early,
severely and for life.
• In areas of poverty, over 50% of children start school with delayed
language skills. They may have a smaller vocabulary, unclear speech or
be able to understand only simple instructions.
• For many of these children, their daily struggle to communicate means
they are shut out of everyday life. Their barriers are often invisible to
others meaning they can be misunderstood, misinterpreted or missed
altogether.
Poor communication impacts on...
Educational achievement
Behaviour/vulnerability
Mental health
•50 - 90% of children with
persistent SLCN go on to have
reading difficulties
•Only a fifth of children with SLCN
reach the expected levels for
their age in English and Maths at
age 11
•2/3 of 7-14 year olds with
serious behaviour problems
have language impairment
•Children with SLCN are more
likely to be bullied
•40% of 7 to 14 year olds referred to
child psychiatric services had a
language impairment that had never
been suspected
Employability
•“..communication skills are the most
important employability skills and a
lack of them in a candidate is a deal
breaker... for many employers”. (Sir
Michael Rake, BT)
Criminality
•60% of young people in young
offender institutions have
communication difficulties
Disadvantage Cycle
•Children from low income families lag behind
high income counterparts at school entry by
sixteen months in vocabulary.
•Vocabulary at age 5 has been found to be the
best predictor of whether children who
experienced social deprivation in childhood
were able to ‘buck the trend’ and escape
poverty in later adult life
Language – a foundation life skill
Wider range of life chances
Like and stay at school
Positive self-esteem
Academic
success
Friendships
& acceptance
Manage behaviour
& problem-solve
Literacy skills
Social skills
LANGUAGE SKILLS
The aims of Hello
1.
To create a society that understands the fundamental role that
communication plays in our ability to live life to the full. To do this by:
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2.
Increasing awareness and understanding of children’s typical communication
development
Disseminating information on how to spot if children are struggling, and on
where to go for help and support
Improving the ability of parents and professionals to develop and support
children's speech, language and communication
To prompt tangible improvements for the 1 million plus children and
young people in the UK with some form of long-term speech, language
and communication need. These tangible improvements include:
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More support for parents and carers
Earlier identification of children’s difficulties
Earlier and more appropriate referral to specialist support
Hello audiences
The following are priority audiences for the campaign
All parents/ carers
Children’s Workforce
- Parents to be and parents of 0-1
- Parents 1-5
- Parents of lower income
families
- Parents of children identified
with SLCN
- Early Years
- Primary Years
- Secondary Years
-Health Visitors and workers
- GPs
- Speech and Language Therapists
Young People
Commissioners
- Aged 14 -19
- Local authority commissioners
- Health commissioners (GPs, GP
Consortia, Primary Care Trusts)
- School commissioners
(Head teachers and governors)
What you can do to get involved
Support counts at every level...
Make a
difference!
In your practice
Make a splash!!
In your setting
Change the world!!!
Feed into local strategy
set up your own local events
Individual level
‘If
you think you're too small to be
effective, you have never been in
bed with a mosquito.’
Betty Reese
Things you can do now
 Promote Hello to others – befriend us on Facebook and
Twitter. You can also download our eCommunications
toolkit from the Hello website and add text to your
newsletters, Facebook and Twitter pages. You can also
download a press release template at
www.thecommunicationtrust.org.uk/hello
 Email [email protected] to receive
the Hello logo and branding guidelines. Add the logo to
your materials, flyers, email signatures etc.
Promote our 5 key messages
1.
Being able to talk and listen well is
important.
2.
Learning to talk doesn’t happen by
accident! Adults play an important role.
3.
More children than you think struggle to
learn to talk about 1 million in the UK.
4.
Poor language puts children at risk of
literacy, behaviour and social /
emotional difficulties.
5.
The earlier we spot children who have
difficulties the better.
Sign up to Hello online information
www.hello.org.uk – the campaign website.
Information on how to get involved
www.talkingpoint.org.uk - the information portal
for parents and professionals on speech, language
and communication
Order campaign materials
From Hello.org.uk
• Misunderstood
• Don’t Get Me Wrong
• Top Tips Leaflet
• Universally Speaking Booklets
• Primary School Milestone Poster
• Secondary School Milestone Poster
• Promotional Posters
• Listen Up
• Other Ways of Speaking
Share
Tell us your stories
Send to us at
www.hello.org.uk
We will add to the website
Use case stories with the
national and local press
TCT will collate stories and
use as evidence
Link events to monthly themes
January
Hello. Don’t take communication for granted
February and March
Early chatter matters – from bump to birth
and beyond
April - It’s not just about talking
May - Good communication begins at home
June - Imagine life for those that struggle
July - Skills for work, life and play
August - Talk and go
September - Back to school
October - More than words
November - Celebrating communication
December - Talk to the future
Shine a Light Awards
‘Shine a Light’ are theHello campaign awards, in partnership
with Pearson Assessment, for developing children and young
people’s communication.
Applications are encouraged from a wide range of settings,
professionals and individuals – those who work with children and
young people, those responsible for planning children’s services as
well as parents and young people.
The winners will be celebrated at an awards ceremony taking place at
Pearson’s Head Office in London on Wednesday 23 November.
Full details of the awards and how to apply can be found at
www.helloawards.co.uk
Who might be involved locally
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Health visitors
Speech and language therapists
GP consortia
Local authority early years teams
School improvement services
Inclusion services
Special schools and units
Specialist schools for language
and communication
• Ethnic minority achievement
services
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Parenting support
Family information services
Family learning teams
Libraries and museums
Youth offending teams
Voluntary organisations
Early years settings – children’s
centres, nurseries
• Schools
• Local higher and further
education institutions.
For advice on local planning, download the All Together Now toolkit from www.hello.org.uk
Who might be involved locally?
Higher
education
institutions
Health
visitors
Early years
teams
Schools
and
settings
SLTs
Specialist
schools
School
improvement
Parenting
support
Family
inclusion
services
Family
learning
teams
Inclusion
services
Who?
Libraries
and
museums
Youth
offending
teams
EMA
services
Voluntary
bodies
Special
schools
and units
Planning template
Questions to ask ourselves:
• How does Hello fit with our local and regional priorities?
• Who are our priority target groups? Are they the same as the Hello
audiences?
• What do we want our audiences to do differently?
• What actions shall we take?
• How can we piggy - back on what is happening with Hello nationally?
• What resources / initiatives do we have already?
• How can we share information or case studies with the Hello campaign so
they can promote our work nationally?
• What resources do we need?
• Who might we approach locally to support / fund us?
• How will we know if we have succeeded?
Planning
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Objective
Action
Person
Time
Examples of creative ideas
• Nottinghamshire -‘Baby achievement walls’.
• Sheffield- ‘the biggest conversation in the world’.
• Cornwall - Augmentative and Alternative
Communication roadshows.
• Blackburn with Darwen - children take over a
village for a day.
• Harrow – open house events in settings, schools
and services.
Things you can do now
 Check out our range of Hello resources and publications – you can download or order
FREE of charge. If you need bulk copies for a major event, email
[email protected].
 Set up a local multi-agency planning group, or volunteer to be your school / setting /
organisation champion or even the Hello co-ordinator for your area. You can see who has
signed up to be a co-ordinator on the Hello website.
 If you work in early years or provide training, free materials are now available that
supports the delivery of the Early Years Mandatory pathway in the new Level 3 Children’s
Workforce Diploma. Email [email protected] or call 020 7843
2517 to order yours now.
 Let us know your plans so we can shout about your work. Email
[email protected] or call 0207 843 2550.
In a nutshell, we want people to...
• Understand the importance of
communication
• Take Action
Information /
resources /
publications
Engagement toolkits
/ specific “asks”
• Support children and young people
Practical resources
www.hello.org.uk