TESLA Communications Strategy

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Transcript TESLA Communications Strategy

Project Communications Strategy
• Communications Plan
• EU Publicity Requirements
• Project Website
• Project Logo
Communication Plan
Objectives
•Ensure effective communications
between TESLA partners
•Increase awareness of the Project
•Engage effectively with Beneficiaries and
Stakeholders
•Disseminate the final outcomes of the
Project
Communication Plan
Main Target Audience
•Partner Organisatons
•Beneficiaries of Pilot Actions
•Enterprise Policy Makers and
Support Agencies
•EU Level Bodies
•The General Public
Communication Plan
Main Communication Tools
•Meetings, emails, telephone and conference calls
•Thematic transnational working group
•TESLA Project Steering Committee
•Project web-site
•Press releases, programme reports, & best practice case
studies
•High profile project launch
Project Launch
Project Launch
Project Launch
Communication Plan
Key Performance Indicators
•No. of Steering Committee Meetings held (10)
•No. of Press Releases Issued (24 – 3 per partner)
•Web-site established (1)
•No. of pilot projects promoted (10)
•No. of Case Study Reports published (10)
•Final Conference Hosted (1 with 100 attendees)
•Final Report published (1)
EU publicity requirements
Information and
Publicity requirements
•Commission Regulation (EC)
No 1828/2006 and EC
Regulation 846/2009 amending
the 2006 version
EU publicity requirements
•The Joint Signature needs to
appear on all communication
material
•Publications (booklets,
leaflets, newsletters, etc.)
•Billboards and plaques when
the total public contribution to
the operation exceeds
€500.000
EU publicity requirements
You can download the joint logo
from: www.nweurope.eu
to Publicity
Article 7
•Acknowledgme of Source of Funding
•Publications must state they represent Author's
Views
•PA authorised to Publish Partner Information
•Copies of all Publicity Material forwarded to the
JLS
•Details of Publicity received forwarded to the JLS
Website
Functions
•Shop Window for the Project
•Document Repository
•Members Area
•Collaborative Platform
•Links to Partner Organisations
Website
Website
Website
Website Content
•Lead Partner as Web
Master
or
•Partners Joint Control of
Web Content / Updates
or
•Partners Update Individual
Sections of Website
Website Domain Name
•www.teslaproject.eu
•www.teslaproject.ie
•www.teslanwe.eu
•www.teslanwe.ie
•www.nwetesla.eu
•www.nwetesla.ie
Project Logo
Option 1
Project Logo
Option 2
Project Logo
Option 3
Project Logo
Option 1
Option 2
Option 3
Questions
[email protected]
#bmwassembly