Transcript PUBLIC CHARACTER OF THE SCHOOL

PUBLIC
CHARACTER OF
THE SCHOOL
EDL 660
THE SCHOOL
A publicly supported
institution in a democratic society
 The cause, continuance, and
preservation of democracy
 Power to manage schools resides
with the people

– State level - legislature
– Local - school board, elected, parents
and students’ right to be heard
PUBLIC CHARACTER,
CONTD.
Concept of shared ownership stockholders
 Importance of communication of
accurate information
 Importance of understanding
prevailing attitudes and opinions in
the community

THE MEANING OF
PUBLIC OPINION
Soviet Union, first satellite
in space
 Definition - a collection of individual
viewpoints held more or less is
common by members of a group
regarding some person, condition, or
proposal - possibly controversial

THE
CHALLENGE

Keeping parents and
taxpayers informed concerning the
school’s needs and activities and
developing policies and programs
that reflect popular interests and
desires
EVOLUTION SCHOOL COMMUNITY
RELATIONS
Publicity
 School public relations
 Social interpretation - two-way
communication
 School- community relations emphasizes the more active
involvement of citizens

SCHOOL COMMUNITY
RELATIONS
Way of life expressed daily
by staff
 Planned communication - internal,
external
 Planned activities to determine what
citizens think of schools and their
expectations for their children
 Active involvement of citizens in
decision-making

MODELS
Press agentry/publicity one-way propaganda as
purpose
 Public information - one-way dissemination of truthful info.
 2-way asymmetric - scientific
persuasion communicator gets
feedback from public, applies
latest theory to persuade
 2-way symmetric- understandingcommunicator is go-between

PLANNED
RELATIONSHIPS
Many programs are sporadic,
poorly planned and executed
 School community relations must be
planned, systemic, integrated.
