Transcript Sample Communication Plan

Communication Plan
Project:
Author:
Date
Audience
Objective
Key Message
Channel / How Delivered
When Delivered
Who Delivers
Why are we communicating?
What is the single compelling

Website
When is this message
Who is the best person
What result do we want?
idea you want remembered?

SMS/Mobile
the most timely?
to share this message?

Automated Phone Call

Email

Social Media
External

Video

Parents

Parent Flier

Students

Parent Letter

PTA/Parent leaders

Community groups
Internal

Leadership team

Staff
Notes:
Communication Plan - Example
Project: New Carpool Line
Author: Ms. Jones
Date: August 24, 2016
Audience
Leadership team
Parents
Objective
Key Message
Awareness of how to share
We want students to be safe,
information about the new
therefore we must change the
carpool procedure.
traffic patterns.
Awareness of the new traffic
pattern.
Channel / How Delivered
When Delivered
Who Delivers
Staff meeting
Aug 22
Principal Smith
We want students to be safe,
Website
Week before school
Principal Smith, Class
therefore we must change the
•
Alert banner
starts – Aug 24
teachers.
traffic patterns.
•
Blog post
•
Transportation section
Email
Social Media
•
Facebook - Link to
webpage
•
Twitter - Link to webpage