Transcript Quark excitement: LHC surpasses rivals for first time

Report from Council and News
from CERN
James Gillies 14.10.2010
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Report to Council – my main message: I don’t know how we managed
before EPPCN
Feedback from Council
What’s happened since the start-up
Report from EPPCN
James Gillies 17.9.2010
Key points:
• Main activity: LHC First Physics
• Upcoming activity: Schools cosmics workshop
• Recommendation: Additional languages for
CERN Communication
• Ongoing LHC and physics communication
LHC First Physics
• 120 Journalists from 18 countries
• 2 press centres + visits to experiments’ control rooms
and computing centre
• First journalists arrived before 6:00, last left at 19:00
LHC First Physics
• At least 2,500 news items published on March 30
• More than 800 news items broadcast worldwide on March
30 using CERN footage from Eurovision satellite
– Including Al Jazeera, ARD, Antena 3, BBC 1,2,world, TVN24,
Globo, TF1, France2, France3, CNN (+ Asia, Arabic, Turkey), FOX,
MSNBC, RTL
• CERN published 10 video stories in March via
Newsmarket.com. 706 video clips were ordered by 80
media outlets
– Including AFP, EFE, APTN, ARD, CNN, Discovery Channel,
Globosat, LCI, Reuters, RTL, RTVE, Sky News, El Merucio, IDG
News, Spiegel Online, Telegraph, Zoomin
LHC First Physics
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231 peak simultaneous connections to CERN's HQ broadcast (from LHC institutes)
The CERN LHC First Physics day-long webcast was visited by 700,000 unique
computers (IP addresses)
GroovyGecko general audience streams (their CEO said "make no mistake, this was
a huge webcast”)
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By 17:00 on the 30th, more than 2 million videos viewed
CCC (Main webcast) - 1,265,830 hits
CMS - 181,064 hits
ATLAS - 276,585 hits
LHCb - 163,855 hits
ALICE - 199,295 hits
Yospace mobile streaming: 3,521 stream requests
Rebroadcasters:
– TF1News: 35-40,000 viewers
– CARNet: 4,307 unique visitors
– Livestation: 6,749 unique visitors
LHC First Physics
• CERN's public homepage recorded 205,000
visitors (unique IPs) from 185 countries,
compared to a normal average of 10,000
visitors per day
• The Press Office site (includes LHC First
Physics site) recorded 154,000 visitors, up
from a usual average of 2,000 per day
LHC First Physics
• Twitter: CERN went from
90,000 to 120,000
followers during the day
• Keywords "LHC", "CERN",
"TeV" and "experiment"
were all global trends on
Twitter at some point
during the day
Schools Cosmics Workshop
• Organized by ASPERA, EPPCN, EPPOG
• Aim: to catalyze networking between existing
schools projects in CERN Member States
• Date: 15 October 2010
Languages for CERN Communication
• EPPCN recommends that CERN extend its supported
languages for external communication to include
English, French, German, Italian, Spanish.
• EPPCN recommends that CERN collaborate with any
Member State that makes efforts to translate CERN
material into its own language.
• CERN’s existing core communication material requires
approximately 6 month FTE to translate.
• EPPCN recommends nominating a language person for
each Member State to coordinate this effort.
Ongoing LHC/physics communication
• That was the easy bit…
• It’s now that the challenge begins!
• Aim to sustain interest through social media
channels
• Aim to provide media information (press
releases) at rhythm of 1 month (e.g. Lead ions,
Cloud results, end of proton running…)
Feedback from Council
• Many positive comments from several
delegations.
• Two delegations (EU and Ru) stressed need for
increased communication on applications and
societal benefits.
• Language policy largely appreciated
• One comment (Se) suggesting an alternative
whereby we translate a sub-set into all MS
languages.
From the Draft Minutes from Council
The PRESIDENT observed that the LHC's excellent public image and the
generally very positive media coverage could be attributed both to the
attractiveness of the project itself and to the efforts of the EPPCN, the
European Particle Physics Outreach Group (EPPOG) and various
outreach initiatives by individual physicists and communicators. As
underlined in the document, the challenge for CERN and particle
physics communication was to maintain the current level of interest in
the future. In that connection, he wished to point out that the
approval of the Strategy update at the September 2012 European
Strategy Session of the Council in Brussels, which Europe's research
ministers would be invited to attend, offered an excellent opportunity
for a dedicated media event, which would need to be well prepared.
From the Draft Minutes from Council
[The Council] further took note of the invitation
on page 4 of the document to appoint language
representatives for each Member State and
Communication Network representatives for the
four States with vacant seats, namely Bulgaria,
Israel, Russia and Turkey.
Peer review of CERN Communication
• Service offered by the InterAction
collaboration – in this case helped by EPPCN
• Committee: John Womersley (UK, Chair),
Anne-Muriel Brouet (CH), Reidar Hahn (US),
Judy Jackson (US), Minna Merilainen (FI),
Vanessa Mexner (NL), Christian Mrotzek (DE),
Youhei Morita (JP)
• Secretary: Elizabeth Clements (US)
Peer review of CERN Communication
• Request…
If available – please let us have a number we
can reach you at in case the committee would
like to talk to you.
LHC progress since 30 March
• Typical tweet: LHC data taking takes another big step forward
http://ow.ly/2JmFp
• We’re now over 200,000 followers
BREAKING NEWS:
2010 intensity
objective achieved
14/10/2010
Physics results
• ATLAS
New Scientist, 14 September: Quark excitement:
LHC surpasses rivals for first time
• LHCb
Symmetry, 20 September: LHC experiments push
limits in new publications
• CMS
derStandard, 22 September: Erste Ergebnisse vom
CMS-Experiment überraschen Fachwelt
• ALICE… watch this space!
Lead ions
• Proton running for 2010 set to end at the end of this
month.
• Lead ions scheduled for around 11 November.
• CMS result augurs well for the Pb run, but…
Announcement procedure:
• front page feature on the public web site
before the end of proton running
• links to information about the science and the
safety of lead ion running
• press release at the end of the proton
running.
• no media event (visits can be arranged)
• updates via the usual channels - twitter,
Bulletin, web features....
AMS
• 25 August: AMS detector
leaves for KSC
• Good collaboration with
Geneva airport and ESA
• Launch scheduled for
2011
CLOUD
• First paper submitted. Publication date not yet
known.
MTP
• Approved by Council in September.
• Represents a 5% cut in MS contributions.
• Next LHC shutdown accompanied by all
accelerators shutting down.
• Other programmes slowed down, but not
stopped (LHC luminosity upgrade, CLIC).
• CERN considers it fair.
The bottom line…
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That was the easy bit…
It’s now that the challenge begins!
Aim to sustain interest through social media channels
Aim to provide media information (press releases) at
rhythm of 1 month (e.g. Lead ions, Cloud results, end
of proton running…)
… The agenda of this meeting is designed to support this
objective…