Transcript DeliverableF

RecordTrader.com
Red Team
ECT455-910
DeliverableF
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Value Proposition
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RecordTrader is the largest online
marketplace to buy and sell your specialty
and hard to find vintage music.
Providing 24x7 online record shopping
experience.
Bringing together a variety of buyers and
sellers in this niche market
Kelly 2
Business Model
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RecordTrader is an intermediary bringing
together buyers and sellers and aiding in
transactions.
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Business-to-Business (B2B)
Business-to-Consumer (B2C)
Consumer-to-Consumer (C2C)
Fees will be collected for each sale.
Kelly 3
Intended Customers
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Geographic:
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Demographic:
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Mostly individuals and companies from North
America, Europe and Japan
Male
More affluent and educated than most
Early 20’s to late 50’s
Psychographic:
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Goal is to make RecordTrader an invaluable tool
buying and selling of vintage music.
Kelly 4
Attracting Users
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Pricing clearly listed on product pages.
Ability to compare product from a variety of
sellers.
Ability to instantly chat with available sellers so
as to obtain more detailed information.
Kelly 5
Purchasing Behaviors
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Multiple ways to search for products.
Users can create an account for easier checkout
of future purchases.
Ability to discuss products with sellers and other
buyers through chat, blogs and the forum.
Kelly 6
Order Placement and Payment
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RecordTrader.com facilitates store inventory
browsing for anonymous and registered
members.
Order placement and payment functionality will
be available only to registered members.
The site incorporates a shopping cart that makes
the shopping and browsing experience userfriendly. Cart will be maintained for duration of
the session with added functionality to logged in
members of saving cart for later checkout.
Oscar 7
Information Architecture
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Considering this is a startup business
RecordRecord.com decided to house Web and
Application Tiers on one physical virtualized
server
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Web Server Virtual Machine
Database Server Virtual Machine
The technology being utilized is .Net
Code is written in C#
The Web Application is structured in a tiered
Service Oriented Architecture.
Oscar 8
…Information Architecture
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.Net code is structured to be most nonredundant using best Object Oriented
practices/standards.
Business Layer is using WCF Technology Web
Services. Web Services are IIS hosted, which
will allow future data and functionality sharing
with internal/external parties.
Web Services that contain sensitive data will be
hosted over a secured channel (SSL).
The UI later is using ASP.NET Web Forms.
All pages being redirected with querystring data
include html encoding logic to protect tampering.
Oscar 9
Database Communication
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RecordTrader.com is using SQL Server 2008
All database communication is through Stored
Procedures.
Data Access Layer is using LINQ TO SQL
technology communicating to SQL Server using
parameterized queries to protect against SQL
Injection.
Oscar 10
Delivery, Shipping and Return
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We do not handle these directly.
We are an intermediary, offering a site for
people or firms to sell their goods.
Once the order is placed, we forward the
order to the seller.
Similar to E-bay, delivery, shipping, and
returns is then in the hands of the seller.
Jeff 11
Delivery, Shipping and Return
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Any new seller posting a large number of
items and/or high cost items could be chosen
for preventative audit to look for problems.
We would monitor customer complaints and
suspend any seller with a bad record.
We would display actual seller’s delivery,
shipping, and return policies by clicking icons
within the “View Details” area.
Jeff 12
Database Design
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There are 3 conceptual areas:
Sellers
Customers
Orders
Database designed with internationalization
in mind: Addresses, Phone numbers,
Currency
Jeff 13
Database Design
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Provides the basis for personalization as we
track customer preferences and who is
buying what.
Supports permission marketing.
Supports persistence of abandoned shopping
cart (if user logged in)
Provides the basis for determining what
pages and promotions are “working”.
Jeff 14
Usability Testing Results
Usability testing resulted in several proposed
changes for Search:
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Enhance advanced search: Compartmentalize
to allow searches such as “Show me only LPs in
Good condition or better on the EMI record
label”. Utilize widgets such as checkboxes,
radio buttons, dropdowns where appropriate.
Keep current search box with its all
encompassing ability.
Add sort option to column headers of search
results.
Jeff 15
Usability Testing Results
Usability testing resulted in several proposed
changes for Add Listing:
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Streamline navigation to the form.
Revise form to cull fields and utilize widgets
such as checkboxes, radio buttons, dropdowns
where appropriate.
Tag required fields with a visual marker.
Tag fields with a “What’s this?” icon.
Give one last chance for review and edit before
saving.
Provide better confirmation of successful add.
Jeff 16
Usability Testing Results
Usability testing resulted in several proposed
changes for Create Account:
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Tag fields with a “What’s this?” icon.
Provide a “Forgot Password” function.
Provide a predefined set of questions to be used
in “Forgot Password” function.
Give one last chance for review and edit before
saving.
Provide better confirmation of successful create.
Jeff 17
Primary Personae
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Age:18-55 years old
Sex: Male
Geographic: North America, Europe, Japan and Asia
Occupation: Non- Specific
Education: Better education than average
Average income between 30k-80k
They love buying and selling of music
They love collecting vintages music
Mo 18
Primary Personae
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Name: Adam
Age: 28
Sex: Male
Geographic: Columbus Ohio
Occupation: Consultant
Education: Better education than average
User’s Reaction: Adam thinks the homepage is simple and
very easy to understand. It has a casual feel to it that
promotes browsing the site. Right away, it is easy for him to
understand the options he has available and what can be
done on the site.
Mo 19
Five Detail Design
Requirement
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Search Box: A search box and dynamic content in the center of
the page. This search enables buyers to immediately start
searching for items on the home page. Other welcome and
promotional content will display in this area as well.
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Advanced Search: This page allows expanded search options
to search by Genre, Album Title, Artist, year released, and record
label. The advanced page will share all of the attributes found on
the homepage and will replace the page main content in the
center of the page.
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Sellers: The "Sellers" link will prompt a user to sign in. A user
must be a registered RecordTrader seller in order to sign in and
access this page. This page will provide an option for a user to
create a seller account. All content will appear in the main center
content panel.
Mo 20
Five Detail Design
Requirement
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Once logged in. This page will provide seller options in the left
navigation panel:
Add New Item Listing
Update Listing
View Items Listed
View Items Sold
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Forum: The forum page will contain all global navigation from
the homepage and options for posting and searching forum
posts. The forum is a means for users to share information and
interest in Record Trader products.
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Shopping Cart: The shopping cart shall store customer data for
both completed and abandoned sales.
Mo 21
Five Detail Design
Requirement
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Mobile Site
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Search:
Login:
Register:
Browse:
Sell:
Mo 22
Structure
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Navigation
This is a Global navigation found on every page which
contains the following
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Home
Seller
Blog
Forum
Contact
Register
Mo 23
Structure
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Navigation
Every page with the exception of the seller interface will
contain categorical right-side navigation to quickly browse music
categories as follows
Mo 24
Structure
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Page Layout
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Page Content
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Page Content
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Page Content
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Page Content
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Website Passwords
RecordTrader.com main site:
http://ect-recordtrader.technologyblends.com/
Seller signon:
username: overthetoprecords
pwd: 123456!
RecordTrader.com mobile site
http://www.mrcwindows.com:8011/mrcjava/mobilehome.htm
Seller signon:
username: seller
pwd: abc123
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