Transcript Ch 4. Building an E

Ch 4. Building an E-Commerce
Web Site
The Process of Building a Web Site
 Major Issues to Outsource/hosting
 Choosing a Server
 Choosing the Hardware
 Tools to improve Web Site Performance
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The Process of Building a Web Site
Hardware
Software
Telecom
Site Design
Human Resources
Organization
The Web Site Building Process
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Digital Catalog
Product Database
Customer on-site
tracking
Shopping Cart/Pmt.
Customer Database
Sales Database
Ad Server
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Site tracking and
reporting system
Inventory
management system
Building In-house
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Advantages
Change and adapt
quickly
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Disadvantages
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To do exactly
what the company
needs
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Costly
Risk of failure due to
complexity
More time consuming
A longer learning curve
for the staff
Considerations in Choosing an ECommerce Suite
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Functionality
Support for different
business models
Visual site management
tools
Performance and
scalability
Connectivity to existing
business systems
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Compliance with
standards
Global and multicultural
capability
Choosing the Hardware
Speed
 Capacity
 Scalability
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Additional Tools to Improve
Performance
Common gateway interface (CGI) scripts
 Active Server Pages (ASP)
 Java Applets
 Java Scripts
 Active X and VBScript
 Cookies
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