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Chapter 6
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Know about classical conditioning and
Ivan Pavlov.
Classical conditioning: the repeated
pairing of an unconditioned stimulus
with a neutral stimulus to produce the
same behavior.
UCS/US : an event that produces an
automatic or unlearned response
UCR/UR : an automatic or unlearned
response that is preceded by a UCS
Neutral stimulus (NS) : a stimulus
that does not elicit a response prior to
learning
CS : an original neutral stimulus that
has been paired repeatedly with the
UCS to produce a conditioned
response
CR : a response elicited by the
conditioned stimulus
Pavlov’s experiment
What was the UCS?
Meat powder
What was the UCR?
Salivation
What was the NS?
Bell
What was the CS?
Bell
What was the CR?
Salivation
Know factors that may influence the
conditioning process.
Generalization: the tendency for a
conditioned response (behavior) to be
elicited by similar stimuli
Discrimination: the ability to
distinguish between the CS and
similar stimuli that are not associated
with the UCS
Second-order conditioning: a new neutral
stimulus is repeatedly paired with the
conditioned stimulus in order to elicit the
same conditioned response
Extinction: when the conditioned stimuli no
longer elicits the conditioned response after
repeated presentation of the CS without the
UCS
Reconditioning: a quick relearning of a
previously extinct CS-CR association
Spontaneous recovery: the recovery of a
previously extinguished response after a
passage of time
Know about the experiment involving “little
Albert”
John B. Watson wanted to condition
the emotion of fear in a human infant
Conditioned 9-month old Albert to cry
at the sign of a white rat
Used second-order conditioning to
generalize fear to white and fluffy
stimuli
Understand how classical conditioning is
used for practical applications.
Treating phobias: flooding –
continuously exposing an individual to
the fear-evoking CS to eliminate the
CR (fear)
Systematic desensitization – exposing
the patient to a series of
approximations to the anxietyproducing stimulus under relaxed
conditions until the anxiety reaction is
extinguished
Counterconditioning: pairing fearevoking stimulus with a pleasant
stimulus to reverse the effects of the
phobia.
Conditioned taste aversion – when
exposure to a noxious substance
causes sickness and results in the
individual associating the food with
the sickness, making him or her avoid
that food in the future
Know about B.F. Skinner and operant
conditioning.
Punishment: a stimulus that decreases the
strength of the exhibited behavior
Reinforcer: a stimulus that increases the
strength of the exhibited behavior
Primary reinforcers: any reinforcing stimuli
that satisfy a biological need
Secondary reinforcers: any previously
neutral stimuli that have gained
reinforcement value after being associated
with another reinforcer
Positive: the addition of a stimulus
Negative: the removal of a stimulus
Remember that all reinforcers (+ or -)
will encourage the repetition of a
behavior.
Know the four basic types of partial
reinforcement schedules.
Fixed-ratio: reinforcement is provided after
a set number of the correct responses are
performed
Variable-ratio: reinforcement is provided
after a varying number of correct behaviors
Fixed-interval: reinforcement is provided for
the first desired response after a set amount
of time has elapsed
Variable-interval: reinforcement is provided
after the first desired response after a
varying amount of time has elapsed.
Understand cognitive learning terms.
Learned helplessness: failure to
continue exerting effort for an
outcome because all previous
attempts have failed.
Cognitive maps: mental
representations people rely on to
understand complex patterns.
Latent learning: learning that may not
be displayed until a later time
Know about Albert Bandura and
observational learning.
Observational learning: acquiring
knowledge by watching others
perform a task.
Bandura: Bobo doll experiment