Transcript iDJ Magazine Case Study Research

Micheal Orabiyi
www.vibe.com – For more images
Vibe is a music and entertainment magazine founded by producer
Quincy Jones. Quincy Jones launched Vibe in 1993.
 The publication predominantly features pop, rock, R&B and hip
hop artists, actors and other entertainers.
 Miller Publishing bought Vibe in 1996. Then Wicks Group of
Companies bought the magazine in 2006.
 As of 2007, Vibe had a circulation of approximately 800,000.
Advertisers ran the gamut from record labels to Fashion houses to
various cognac brands.
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www.vibe.com – For more History
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Language-The Good thing about Vibe magazine from my
perspective is how they know there audience. They speak in a hip
hop, pop culture so it relates to people who are interested, they
also have a high level of English for those who don’t.
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Photography- Vibe magazine is popular mainly because of
there repetition of there front cover image. They use a variety of
angles like the image with game close, they select popular artist
and place them in the font in order to grab attention, they also use
a lot of sex to sell the magazine and build its intrest.
Big Bold
Headline
Sell Lines
Barcode
Main Image
Artist that have Featured
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Hip Hop
Pop
Rock
Urban
Etc
50 cent
The Game
Lady Gaga
Jedward
Beyonce
Jay Sean
Jls
Vibe Magazines focuses on all the popular genres and give readers a flavour of
All that is happen in the music industry and updates on the musical culture.
“The magazine's target demographic is predominantly young people of today” <
Wikipedia, however it always refers to the magazine being for everyone who
enjoys hip hop and op etc music. Its just and update of musical journeys for
everyone.
However the magazine has being argued around the fact that it is stereotyped
Around black people.
However they believe the magazine is for all, and it is no there fault the
population of hip hop and pop artist are black.
Due to all the sex etc in the magazine it should be a 16+
Quincy Jones-Quincy Delight Jones, Jr. (born March 14, 1933) is
an American music conductor, record producer, musical arranger,
film composer, television producer, and trumpeter. During five
decades in the entertainment industry, Jones has earned a record
79 Grammy Award nominations.
 Time Inc. is a major subsidiary of the media conglomerate Time Warner, the company
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formed by the 1990 merger of the original Time Inc. and Warner Communications. It
publishes 130 magazines,[1] most notably its namesake, Time. Other magazines include
Sports Illustrated, Fortune, People, GOLF Magazine, Southern Living, Essence, This Old
House, All You and Entertainment Weekly. It also owns the UK magazine house IPC Media,
whose major titles include What's On TV, NME, Country Life, Marie Claire and Nuts.
Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, the cofounder, with Rick Rubin, of the pioneering hip-hop label Def Jam, and creator of the
clothing fashion lines Phat Farm, Argyle culture, and American Classics.
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These are a selected couple of the most
famous magazines in the music culture.
Quincy Jones wants to buy back the
magazine to get it back in shape.
Nme is taking over.
Vibe magazine vs NMe.
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The site with the highest combination of
visitors and page views is ... Daily time on site
for vibe.com
Magazine has more information.
Internets easy to access
Magazine has more contents and information
and updates.
www.vibe.com
Links
Great Access
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http://www.youtube.com/watch?v=IW8kCVr
Qm98