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Color Trends
Orange Coast College
Lauren Becker
Color Trends
 CMG(color marketing group):
 International association of 1,100 color designers
involved in the use of color as it applies to the
profitable marketing of goods and services.
 CMG’s major focus is to identify the
direction of color and design trends.
CMG members then "translate" that
information into salable colors for
manufactured products.
Color Trends
 Pantone:
 “The standard language for accurate color
communication.” Provides a means for
accurate color communication and
control in the manufacturing process.
 “The PANTONE FASHION + HOME color
system is a vital tool for designers in the
apparel, home furnishings and interior
design industries for selecting and
specifying color used in the manufacture
of textiles and fashion.”
Color Trends
Industry think tanks:
 Color Marketing
Group (CMG)
 www.colormarketing.org
 Pantone
 www.pantone.com
Color Trends
 Pantone color system:
 Consists of 1925 colors in
cotton or paper format.
 Helpful in assembling
creative palettes and
conceptual color
schemes.
 Pantone View Color
Planner is a biannual
trend forecasting tool
that offers seasonal color
direction and inspiration
24 months in advance.
2014
Radiant
Orchid
http://www.p
antone.com/p
ages/fcr/?seas
on=spring&y
ear=2016&pi
d = 1 1
http://www.pantone.com/fashion-color-report-fall-2016#hero
Color Trends
 Inspiration:
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Cultural awareness
Technology
Travel
Pop Culture
Demographics
Fashion
Environment/Nature
Color Trends
 Cultural awareness:
 Countries experiencing economic growth Russia
 Brazil
 India
 China
 Conflict or Crisis (wars, natural disasters) Iraq
 New Orleans
Color Trends
 Technology:
 The ability to create new pigments and fibers.
Technology
Color Trends
 Travel:
 Where we go and whom we see.
 Which locations promote themselves.
Color Trends
China- Beijing Olympics
France
Brazil- World Cup/ Olympics
Color Trends
 Pop Culture:
 Movies
 Movie stars
 Music
 Art
 Social Media
Color Trends
 Demographics:
 Marketers target us and who we are determines
what kinds of messages we receive
 “color sells, but the right color sells better”
 Where people live. Where people want to live.
DemographicsYouth Attitudes
TUB we are currently interested in
four main youth groups: MODEST
NOSTALGIA, NEO-PUNK, STREET
CULTURE and POST-RIOT
Communities – social and
environmental
Fashion:
 Fashion and interior
design
simultaneously
influence one
another
 Color Trends
Color Trends
 Environment:
 “Nature is the diva of color”. Nature’s basic color
schemes can inspire us.
 Current environmental conditions (droughts, floods,
etc.)
 Sustainability- the need to be “green”.
Nature’s color schemes
Complimentary
Analogous
Monochromatic
Sustainability
and social
responsibility
http://alabamach
anin.com/index
Wearable Technology
http://www.lifx.com/