Transcript The Importance and Challenges of Communication Day 2x

Business Communication
Bingham High School
Hardman
 Be
able to explain the importance of
communication to you and to business.
 Be able to describe the main challenges
facing business communicators today.
 Businesses
want and need people with
good communication skills.
 Without exception, communication
(especially written communication) ranks
at or near the top of the business skills
needed for success.

Communication is the most used skill in almost
every job. How you communicate your
accomplishments to others is a reflection of the
quality of your work. Sure, you must know how to
do your tasks to accomplish great results, but that
is only a portion of professional success. Good
communication skills are required to report your
results to others, persuade colleagues to take
action, and (most importantly at review time) sell
your successes to management.
Don Zatyko, Lead Project Manager
Kaiser Permanente
 Communication
is essential to building
trust and teamwork among employees. To
become a successful leader, you must
have a great team. Just look at
Michelangelo. He didn’t paint the Sistine
Chapel by himself, but with the help of
his team. It is considered one of the best
works in history. It’s all about the team.
Mark Federighi ,
Director of Retail-Northern California,
Pepsi Bottling group
 Your
message will get lost if it’s not clear,
concise, and high impact! Get to the point
quickly, let the recipient know exactly
what you want, and use attentiongrabbing techniques whenever possible.
Amy Betterton,
Director of Information Technology,
San Diego Hospice and Palliative Care
 Communicating
is key to any successful
relationship, both professional and
personal. Without proper communication
skills, it is difficult not only to meet your
goals but also to explain your progress
on meeting them. In my experience,
those who are the most successful at any
level are those who can articulate well
and communicate effectively.
Katie McPhee, Marketing Manager, Intuit
 The
ability to communicate effectively in
today’s business environment is essential
across all industries and is required
through a diverse number of
communication channels. Ultimately, it is
the sole distinguishing characteristic in
the formation of professional
perceptions.
David M. Seaton, Managing Broker,
Reality Consulting Group
 Surveys
show that, in the opinion of their
employees, even managers and
executives who think they communicate
well actually fall short.
 Effective communicators are, therefore, in
high demand.
 Search “communication skills” in the
Occupational Outlook Handbook. Every
type of professional job will come up on
the results list.
 “Whatever
position you have in business,
your performance will be judged largely
on the basis of your communication
ability. And that ability will be on display
in today’s media-rich business
environment.
 Email
 Audio
& video
 Reports
 Proposals
 Presentations
 Even IM’s
OPPORTUNITIES
Positive Rewards
and Advancement
Good
Communication
Skills
Greater Need for
improving your
Communication
Skills
BARRIERS
 Every
business, even a one-person
business, is actually an economic and
social system!
Executives
Owner or Pres.
Supervisors
Employees
Production
Employee
Marketing/Sales
Employee
Salesman
Executives
Owner or Pres.
Supervisors
Employees
Production
Employee
Marketing/Sales
Employee
Salesman
 All
of this communicating goes on in
business because communication is
essential to the organized effort involved
in business.
 Simply put, communication enables
human beings to work together.
 There
are three specific challenges that
face businesses today!
• The ongoing development of new information
technologies.
• The increasingly global nature of business.
• The growing diversity in the workplace and in
the types of workplaces.
 According
to businesspeople, educators,
& librarians students need to develop
these four types of literacy to do
knowledge work.
• Verbal literacy
• Information literacy
• Technological literacy
• Visual literacy
 Working
with those from other cultures is
likely to be in your future.
1. Your assumptions about business and
communication are not shared by
everyone.
2. Business people from other countries
may have different attitudes about
punctuality and efficiency.
3.
4.
They may differ from you in their
preference-or lack thereof-for directness
and show of emotion.
The core features, such as their preference
for individualism or collectivism, their
religious beliefs, their political
environment, their idea about social
hierarchy, and their attitudes toward work
itself can make their view of how to do
business quite different from yours.
 Businesspeople, from
whatever country,
generally share certain goals and values.
 It will be your job to as a cross cultural
communicator to learn about and honor
others’ cultural orientations in a way that
both partners can work together for
mutual benefit.
 We
will continue to see more diverse
workplaces. Involving;
• Both sexes
• Various cultures
• All ages
working together!
 Each of these factors are fueling the need
to handle diversity on a daily basis.
 Because
of these diversity issues and
others, company structure both socially
and structurally are causing a demand
for a myriad of organizational structures.
 What
would be some of the reasons that
this would be important?
 “Research
has shown that a diverse group of
people from different parts of the world with
different life experiences create prosperous
organizations.”
 “That said, we know that friction between
ethnic groups can be very strong and
possibly carry over into the workplace. It
can be mitigated through training and clear
communication from leadership to create a
successful diverse team climate.”
Source: “Diversity, Thinking Globally, Recruiting Locally,”
 It
is the increased focus on ethics and
social responsibility.
 How do you think these play a part in the
communication aspects of business?