Transcript IDEA/ BUSINESS CONCEPT Cause

PROJECT TITLE
TEAM NAME: LIDER CU ORICE PRET!
COUNTRY: ROMANIA
HIGH SCHOOL: COLEGIUL NATIONAL DE
INFORMATICA ‘ Carmen Sylva’
TEACHER: PETRESCU ADRIANA
TEAM MEMBERS: CRĂCIUNESCU LIGIA
DOBRE MĂDĂLINA
CATALINA ANDRADA
IDEA/ BUSINESS CONCEPT
Cause: For desire to be accepted into a group, young teenagers
are decide to overcome any obstacle and were willing to do a
lot of things unworthy to be followed like consumption of
forbidden substances.
Effects: So, the young people are willing to give up theirs own
identity and to copy the behavior of others just to be accepted
and admired by the members of a group.
Solution: It would be preferable that every young man should be
aware of its own value and try to impose through the skills of
which give evidence; to do this it needs an awareness
campaign carried the effects of the consumption of forbidden
substances and promote the true values.
TARGET MARKET &
MARKETING STRATEGY
Mission: Educating the younger generation for not consuming
forbidden substances and lifestyle harmonize with the
principles of healthy living.
Purpose: Training skills of identifying risk factors,
preventing their influence on health and promote true moral
values​​. We want to open our eyes each teen to make him be
self-conscious and make him understand that if not accepted in
a group what is it then has no place in that group. Every young
person should be aware that it is valuable because, simply, is
he!
SOCIAL ISSUE/ SOLUTION/
BENEFITS
We noticed that more and more teenagers regularly consume
forbidden substances-even drugs, as they want to be accepted by
other teenagers in their groups. The solutions to this problem consists
of promoting the teenager`s positive attitudes and their skills. In order
to reach this goal we planned a series of activities by which we can
combat the consumption of forbidden substances and make the
teenagers become conscious of the harmful effects of this practice.
We wish to make the young generation become conscious of
the true values that must count in human relationship and also we
want to help, through this project, to reduce the consumption of drugs
among adolescents.
INNOVATIVE ELEMENT
Implementation of the concept "I wanna be me!" in teenagers
mentality by recovery the individual identity, by harnessing the positive
attitudes and skills. We want to set up a circle in which teenagers who are
the target group of the project can discuss, analyze the causes that
pushed him to consumption of forbidden substances, etc.
Through our project we intend to identify skills of young people
with problems, by collecting information about their inclinations and
organizing working groups to motivate them. For this we need at least 20
volunteers, chosen from colleagues, knowledge and close young people
with problems.
So we intend to incorporate workshops which subjects is to
offer a chance to affirm and also we will promote the positive attitudes
who arising from promoting their skills as disciple for mates. The
activities which we propose are: - contests with thematic in which young
people with troubles to participate as competitors;
- contests in which young people targeted to participate in jury;
- demonstrations at the workshop;
- achievements of contests with thematic on the teenagers groups
coordinated by them; etc.
For example:
"My thoughts by drawing";
“Express myself by singing“;
"You want to dance?“;
“I`m athlete so I`m healty!", etc.
FEASIBILITY
We want in the side of workshops to build groups of initiations at
extracurricular activities ( picture, drawing, canto, origami, football, etc.), that the
person with troubles being disciples for they who want learn the secrets of this
activities. Because of that we want to attract in the groups 1-2 persons close to the
identify ones as having troubles, so their participations at educational, cultural and
sportive activities to be for them an usual alternative, not an imposed one who
worship their behavior changes.
Our idea is feasible because teenagers take much easier ideas and
suggestions coming from those like them and not to adults or company. We will
succeed to convince them because we managed to integrate in groups of young
people without imitating the behavior of other young; If we succeeded and they will
succeed.
We can say that it was impressive how young people have responded and
have understood the message that we sent through the project. We have numerous
chances to improve the method of persuasion that valuable are positive attitudes and
moral values. Because of the impact that we had on the teenagers we intend to go
ahead with the project.
IMPLEMENTATION AT
GLOBAL LEVEL
Globally, must be organized several groups of young
volunteers who wish to promotes their true values about
behavior of teenagers. Creation of working groups must
include the target group of adolescents whose skills may
be put in sight.