Transcript Katy.

Differential Effects of
Reciprocity and Attitude
Similarity Across LongVersus Short-Term Mating
Contexts
Andrew T Lehr, Glenn Geher
The Journal of Social Psychology
Washington: Aug 2006. Vol. 146, Iss. 4;
pg. 423, 17 pgs
Reciprocity
 The tendency in people to become more
attracted to those whom they believe are
attracted to them.
What really attracts people
together??
 Attitude Similarity
OR
 Reciprocity
Short v. Long- Mating
 Short-Term = Individuals want to mate
but not develop LT bonds
 Long-Term = Individuals want to
develop LT bonds
Hypotheses
1.
For two liking measures, including a likability
measure and a behavior-intention measure, the
participants who experience reciprocity in liking will
score higher on multiple liking-relevant outcome
measures than participants who don’t experience
such reciprocity.
2. Participants who experience both reciprocal liking with
and attitudes similar to those of a bogus stranger will
rate a bogus stranger relatively positively across
measures of likability.
Hypotheses cont…
3. Attitude similarity will be predictive of
likability scores more under conditions
of LT mating contexts than under those
of ST mating contexts.
4. Reciprocity will be predictive of likability
equally for LT liking and for ST liking.
Independent Variables
1. Attitude Similarity
-
2 Levels- high or low
2. Reciprocity
- 2 levels- high or low
Independent Variables
cont…
Theoretical Construct: Attitude
Similarity & Reciprocity
Operational Definition:
Attitude Similarity- vignette
Reciprocity- same vignette
Dependent Variable
 Score given by participants relevant
to Short Term and Long Term
relationships
Theoretical Construct: likeability
Operational Definition: rating
Who
 24 male (18-23 yrs. old) & 32 female (1850 yrs. old) undergraduate and graduate
students
What
 Social Attitudes Survey & Character
Evaluation
 Participants assigned to one of the four
groups (high reciprocity, high attitude
similarity, etc…)
2x2 ANOVA for
each of the 4
dependent
variables
Results
No Significance
Results
No Significance
Results
Reciprocity & LT liking
Results
Reciprocity & ST liking
Conclusion
 Reciprocity strongly affected
- general liking scores
- liking in both LT and ST mating
contexts
 Attitude Similarity & Reciprocity did not
yield differences in LT and ST contexts
 Attitude Similarity is subordinate to
reciprocity in the development of intimate
relationships??
What I Would Change
- The age range of males and females
- Vary the cultural background of the
participants more