Transcript 2B-1 Jon Parker - Making Personal Travel Planning

Photo courtesy, Smarter Travel Sutton
Making Personal Travel Planning Work
Jon Parker
Director, Integrated Transport Planning Ltd.
Acknowledgments
 Steering Group:
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Department for Transport
Steer Davies Gleave
Transport for London
Sustrans / Socialdata
Worcestershire County Council
 Research team:
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Integrated Transport Planning Ltd.
Richard Armitage Transport Consultancy
Cleary Stevens Consulting
University of the West of England, Bristol
 Expert Panel
 Case study representatives
 Other practitioners
Photo courtesy Smarter Travel Sutton
Research Background
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Commenced January 07
Predominantly qualitative assessment
Residential / household schemes
2 stage process:
 Literature review
 Case study and practitioner interviews
 Final deliverables:
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Research Report
Summary Report
Case Study Summaries
Best Practice Guide (December 2008)
Photo courtesy J Bewley/Sustrans
Personal Travel Planning (PTP)
 a targeted marketing technique providing sustainable travel
behaviour advice based upon personal trip patterns that
seeks to induce voluntary travel behaviour changes
 Part of the Department for Transport’s (DFT) ‘smarter choices’
toolkit
Photo courtesy J Bewley/Sustrans
Personal Travel Planning
 Raises awareness of travel decisions at an individual level
 Provision of advice, information, motivation and incentives
 Informed by social and behavioural theories
Photo courtesy Smarter Travel Sutton
Personal travel planning
Source: Jillian Anable
Individual subjective
Values / Moral norms
Perceived behavioural control
Self efficacy
Denial
Affective attitudes
Individual objective
Knowledge / awareness of consequences
Habit
Personal capabilities
Actual resource constraints
Identity and status
Collective subjective
Social dilemmas
Group cultures / shared norms
Collective objective
Contextual / situational factors
Communication and the media
Trust in others and in government
Knowledge
Attitude
Intention
Goals
Behaviour
The typical process …..
PTP PROCESS
INDIVIDUAL ACTIONS
Habitual Car Use
Direct contact with household
Identification of the problem
Targeted Information on
alternative travel choices
Identification of opportunity
to change behaviour
Motivation and Incentives
Trial use of sustainable modes
On-going support and advice
Long term behavioural change
Schemes to
date
Success factors
% reduction
REPORTED results (amongst targeted hhs)
16
14
12
10
8
6
4
2
0
6
11
2
6
No. Projects
Min
Max
Average
car driver
trips
(measured)
car driver
trips
(attributed to
PTP)
car distance
travelled
(measured)
car distance
travelled
(attributed to
PTP)
 4 % point  (mode share) in car driver trips
Success factors
 Geographic and population context
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Plentiful and diverse local facilities
Good community networks
High levels of accessibility
photo courtesy of J
Excess capacity on PT
Bewley/Sustrans
Stable (non transient) population
Local recognition of congestion related problems
Recent investment in the local sustainable transport network
 The project process …..
The process …..
 Assemble project team …..
Photo courtesy, Smarter Travel Sutton
The process …..
 Identify target areas …..
The process …..
 Establish the branding and key messages …..
The process …..
 Assemble project resources …..
Incentives
&
Rewards
Information
The process …..
 Pre-contact publicity …..
Photo courtesy of Brighton and Hove City Council
The process …..
 Initial contact …..
Photo courtesy, Smarter Travel Sutton
Photo courtesy J Bewley/Sustrans
The process …..
 Segmentation …..
Sustrans & Socialdata TravelSmart / Indimark Process
The process …..
 Information request …..
The process …..
 Compile materials ready for distribution …..
Photo courtesy, Smarter Travel Sutton
The process …..
 Deliver requested materials to households …..
Photo courtesy J Bewley/Sustrans
The process …..
 Follow up home visits where required …..
photo courtesy of J Bewley/Sustrans
The process …..
 Evaluation and reporting …..
Barriers
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Attitudinal
Localised
Organisational
Assessment
Photo courtesy, Smarter Travel Sutton
Funding
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Central Government and EU grant
Local Transport Plan and capital programme
Limited developer contributions
Partner contributions ‘in kind’
Revenue or capital?
photo courtesy of J Bewley/Sustrans
The evaluation process
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Complex and challenging issue
Typically before / after travel diaries
Participants and non participants
Control group to adjust findings
Use of corroborative data
 Some key issues:
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Sample sizes / statistical significance
Response rates
Corroborative data
Independence of evaluator
Control groups
Use of GPS / odometers?
Photo courtesy Jonathan Bewley
© Sustrans/Socialdata 2006
To conclude: The future of PTP
 Study outcomes > stimulate further interest in PTP
 Small number of independent in-depth evaluations, and,
if positive, then future ‘light touch’
 Adaptive learning, for example:
 Capturing the life change moments
 Requirements for residential developments
 Scope for more innovation
 Locking in the benefits
Photo courtesy, Smarter Travel Sutton
Thank-you & contact details
 Jon Parker
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Director
Integrated Transport Planning
32a Stoney Street
The Lace Market
Nottingham
NG1 1LL
England
Tel +44 115 988 6904
[email protected]