Transcript Road Map

Social influence II:
Minority influence in groups
Relationships 2D Space
Natural
(spontaneous)
Self presentation
and facework
Manipulative
(Objectives not
Shared)
Authentic
(Full exchange)
Ingratiation
Minority influence
Deliberate
(planned,
thought-out)
Individuals and Groups
I
• Individuals influence groups
- Minority influence
- Leadership
• Groups influence individuals
– Situation affect self presentation
and self image
– Beliefs, attitudes, behaviors
– Norms
G
Group Norms
• Definition: group’s
standards and
expectations of behavior
• Properties
– Intensity
– Range of tolerable
behavior
– Crystallization
• Jackson’s norm curves
Approval of
Group
Positive
0
Negative
Talking in
meeting
Frequency
of behavior
Sexually
harass
colleague
Who complies to norms?
• Asch
• Willis
- f(indiv)
- f(group)
A
B
C
conformity
variability
nonconformity
• Hollander
- idiosyncrasy credit
- conform first, then deviate
independence
Dealing with deviant/minority
opinions
•
•
•
•
Correct
Reject
“Institutional deviant”
Accommodate
– Deliberate
– Manipulative
Minority Influence
• Clear objective
• Consistency over time
• Keep minority intact
– More than 1
– Coalition building
• Avoid being institutional deviant
– Not double-minority, accrue i.c, stay with
Zeitgeist
• Benefits for group