Transcript Social influence and Groups

Social influence and Groups
Made by: Erika Aidukaitė,
PSbns1-01
Content
• Introduction
• Description of Social
Influence and Groups
• The secret of conformity
• Compliance: Submitting to
Direct Social Pressure
• Persuading and
compliance techniques
• Guidline to make you
attractive
• Obedience and Milgram’s
experiment
• Conclusions
• References
Introduction
• Social influence is
essential thing nowadays.
• Many people,
organisations and even
children are influenced by
others every single day.
• The main reason: an
opinion of majority of
people affect person’s
attitude
• What we have to know:
how this mechanism
works? What is important
from psychological
perspective.
How to describe Social Influence
and Groups?
• Social influence – the process by
which the actions of an individual or
group affect the behaviour of others.
• Groups – two or more people who
interact with one another, perceive
themselves as part of a group, and
interdependent.
Interdependent – abipusiškai priklausomas
The secret of conformity
• Conformity – a change in behaviour or attitudes
brought about by a desire to follow the beliefs or
standards of other people.
Brought about - sukeltas
The secret of conformity
• Solomon Asch and his
classic experiment of
conformity (1950)
• About 75% of all
participants conformed at
least once.
• Significant findings:
 The characteristics of
group.
 The situation in which the
individual is responding.
 The kind of task.
 Unanimity of the group.
Compliance: Submitting to Direct
Social Pressure
• Compliance – behaviour
that occurs in response
to direct social pressure.
• Several specific
techniques represent
attempts to gain
compliance.

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compliance – sutikimas
submitting – pasidavimas, paklusimas
direct – tiesioginis
attempts – pastangos
Persuading and other techniques
• According to R. Cialdini:
– Reciprocity (I help you,
but you help me too)
– Liking (I’m like you)
– Commintment and
consistency (keep your
promise)
– Social proof (think like
others)
– Authority (I’m the boss)
– Scarcity (Hurry up, then
you’ll get it)
• Other techniques:
– Door-in-the-face (from
bigger to smaller
request)
– Foot-in-the-door (from
smaller to bigger
request)
– That’s-not all
– Not-so-free
Guidline to make you attractive
• Agree
• Flatter
• Repeat nonverbal
language
Flatter – meilikauti, girti
Conclusions
• Social influence’s phenomenon could be met
every day, even when people are deciding with
friends which film is the best to watch.
• Many experiments that are made to investigate
the phenomenon of social influence are
important.
• It depends on a person’s choice to obey or not
to social influence.
References
Literature:
•
R. S. Feldman “Understanding Psychology”, McGraw-Hill, New York, 2011 (Module 53)
Internet:
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http://en.wikipedia.org/wiki/Robert_Cialdini (watched 2012.02.26)
http://en.wikipedia.org/wiki/Conformity (watched 2012.02.26)
http://en.wikipedia.org/wiki/Milgram_experiment (watched 2012.02.26)
Pictures
http://i-telecommunications.blogspot.com/2011/10/communication.html (watched 2012.02.26)
http://shelfsphotoblog.wordpress.com/2008/06/18/1-introduction/ (watched 2012.02.26)
http://freepostermaker.com/wuccvxubyj/CONFORMITY (watched 2012.02.26)
http://aschcenter.blogs.brynmawr.edu/contact/ (watched 2012.02.26)
http://alexandrahighcrest.com/blog/ (watched 2012.02.26)
http://hiox.org/32223-good-bye-2010.php (watched 2012.02.26)
http://lifeiq.wordpress.com/2010/01/page/3/ (watched 2012.02.26)
http://www.sodahead.com/fun/have-you-ever-slammed-a-door-in-someones-face/question942896/?link=ibaf&q=door+in+the+face&imgurl=http://images.sodahead.com/polls/000942896/slam
_door_xlarge.jpeg (watched 2012.02.26)
http://www.zazzle.com/not_so_free_hugs_tshirt-235511689586541887 (watched 2012.02.26)
http://cheezburger.com/View/4417817600?from=recommend (watched 2012.02.26)
http://www.sciencedaily.com/releases/2009/06/090626153511.htm (watched 2012.02.26)
Thank you and goodbye! 