Transcript fashion marketing and merchandising

BASIC FASHION AND BUSINESS CONCEPTS
Chapter 1
The Meaning of Clothing and Fashion
FASHION REVIEW
1. Clothing provides protection to the human body from four main categories. Name
these and give one example of each.
Weather
Environmental dangers
Occupational hazards
Enemies
Weather
coats
gloves
long underwear
wide-brimmed hats
windbreakers
water-repellent jackets
Environmental dangers
shoes
space suits
sterile gloves
face masks
Occupational hazards
hard hats
safety goggles
protective helmets
gloves
pads
special shoes and boots
Enemies
body shields
suits of armor
army helmets
camouflaged fabric
bulletproof vests
reflective vests/jackets
FASHION REVIEW
2. How does adornment fulfill psychological needs?
Attractive decoration of the
body provides a
psychological feeling of
well-being.
FASHION REVIEW
3. How does identification fulfill psychological needs?
When people dress like
others of a group, clothing
fulfills the need to belong.
FASHION REVIEW
4. Why are dress codes often used by schools and businesses?
Besides achieving group
identity, the clothes help
the group members
maintain a certain
discipline of behavior.
FASHION REVIEW
5. What molds a society’s standards of decency toward how people cover their
bodies?
The culture and social
system
FASHION REVIEW
6. Give three examples of clothing items or features that give people higher status in
our society?
Fur coats
Expensive jewelry
Designer labels
Service sripes
School letter
FASHION REVIEW
7. Explain how a person’s values and attitudes affect the selection of certain clothes.
They are the basis of a
person’s decisions,
lifestyles, code of ethics,
and feelings or reactions.
FASHION REVIEW
8. Explain how conformity versus individuality affects the selection of certain clothes.
Peer group pressure encourages
people to conform and to gain a
feeling of belonging. On the other
hand, people also communicate
their individuality by using selfexpression in their clothing.
FASHION REVIEW
9. Explain how personality traits affect the selection of certain clothes.
Personality traits affect the
amount of decoration,
comfort, economy, and
other factors in peoples’
clothing choices.
FASHION REVIEW
10. Give an example of a clothing need versus a clothing want.
Student response
FASHION REVIEW
11. In what ways is fashion an art? In what ways is fashion a science?
As an art, fashion thrives on
creative, innovative, forwardthinking ideas. As a science,
fashion uses chemistry and
technology to design, massproduce, distribute, and sell
fashion goods.
FASHION REVIEW
12. Explain the statement, “for individuals, fashion is both highly personal and very
public.”
Personal fashion choices
are a result of individual
responses, yet can be
constantly seen outwardly
by others.
FASHION REVIEW
13. Explain why clothing tends to look “perkier” during prosperous times.
Styles are often brighter and
more adventurous in good
times, since people are
willing to try new, different
fashions.
FASHION REVIEW
14. Why are some styles said to be “homogenized”?
They are produced in such
large quantities and
accepted by such a mass
of people that they all
seem to be alike.
FASHION REVIEW
15. Describe a current fashion.
Student response.
FASHION REVIEW
16. Explain why avant-garde clothes are not considered to be fashions of the times.
They are too unconventional
and startling to be
considered fashions.
FASHION REVIEW
17. Give three examples of classic garments.
Student response.
FASHION REVIEW
18. What does “good taste” in fashion mean?
Good taste in fashion is
often considered to be a
well-designed outfit with
fashion acceptance worn
by someone on whom it
looks appropriate.
ASSIGNMENT # 1
1. Add the 24 Chapter 1 fashion terms to quizlet.
2. Heading: Fashion Marketing Chapter 1 The Meaning of Clothing and Fashion
3. Twenty-four terms plus definitions.
4. Print a copy of terms for a daily grade.
5. Take a pre-test; all multiple choice questions; all 24 terms; daily grade.
ASSIGNMENT # 2
Prepare a timeline/chart of fashion throughout the decades starting with the “Roarin’ 20’s.”
Decade
1920
1930
1940
1950
1960
1970
1980
1990
2000
2010
Visual
Socio-Economic
Fashion
Factors/Influences
Trends
ASSIGNMENT #3
Chapter Test