Transcript Conformity Q 7 & 8

Conformity
Q7- EVALUATE RESEARCH ON
CONFORMITY TO GROUP NORMS
Q8- DISCUSS FACTORS INFLUENCING
CONFORMITY
Conformity
 A type of social influence in which individuals
change their attitudes or behavior to adhere to
existing social norms (Baron, 2008)
 Types
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Private conformity-private acceptance of social norms
Public conformity-overt behavior consistent with social norms
that are not privately accepted
Obedience
Compliance
Q7: Evaluate research on conformity to group
norms
 Intro
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Background: define key terms
Thesis: command term evaluate
Strengths of research- important findings on social influence
 Limitations of research- experiments lack ecological validity
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 Body
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Conformity in an ambiguous situation
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Sherif, 1935
Strengths and limitations
Conformity in an unambiguous situation
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Asch, 1951
 Strengths and limitation
 Conclusion
Social influence
 Dual-process model: people conform because they
want to be right and because they want to be liked
(Deutsch & Gerrard, 1955)
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Informational social influence
Normative social influence
 Referent informational social influence (Turner,
1981)
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Linked to social identity theory- people conform because they
are members of a group
People conform to the ingroup norm (Abrams, 1990)
Q8: Discuss factors influencing conformity
 Intro
 Define key terms
 Thesis
 Body
 Social influence
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Situational factors
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Informational and normative
Referent informational
Group size (about 7)
 Variation on Asch- with 1 confederate-participant answered correctly; with
2-errors rose to 14%; with 3- to 32%
Group unanimity
 With support- errors reduced from 35% to 6%
Culture
 Conclusion