Transcript Slide 1

Spinning out of Control:
Rhetoric and Violent Conflict
Representation of Self and Other
in Yugoslav Successor States
Project Background
• Project initiated in mid 2006 and lasted until
2010
• Institutional Project Partners:
– The Department of Literature, Area Studies and
European Languages at the University of Oslo;
– Institute for Philosophy and Social Theory, Belgrade
– Mediacentar Sarajevo
• Funding by Norwegian Research Council (NFR)
and the Norwegian Center for International
Cooperation in Higher Education (SIU)
Scope of the Project
• Covering Bosnia, Croatia, Kosovo, Macedonia, Montenegro, Serbia
and Slovenia
• 18 authors (senior + junior researcher teams)
• Preliminary book-workshop with external peer reviewers: Stef
Jansen, University of Manchester, and Ger Duijzings, School of
Slavonic and East European Studies, University College of London
• 1 book published in UK by Ashgate: “Media Discourse and the
Yugoslav Conflict”, 2009
• 1 book published in Belgrade: “Intima javnosti”, 2008 + 1 source
book
• several articles
• several international seminars / workshops organized
Institutional impact
• Development of internal research
capacities
• Establishing cooperation networks
• Continuing cooperation among institutional
and individual partners from the project
Research
• Attempts to provide a new insight into the
conflicts in former Yugoslav countries
• Deploys discourse analysis as analytical and
theoretical framework to study the role of
rhetoric and media in the conflicts
• Trying to answer the question: How warring
parties present themselves in the media prior,
during and after the conflict?
• Such time-sensitive analysis helps us
understand better the emergency, dynamics and
development of rhetoric in the media and its
links with the conflict’s dynamics
Research Approach
• Studying cases of war (Bosnia, Croatia, Kosovo), limited
violence (Slovenia, Macedonia), non-violent dissociation
of Serbia and Montenegro
• Researchers paired to come from different countries
• Discourse seen as one factor among many others (elite
interest, political and military correlation of forces,
international climate,...) that plays part in the conflict
• Studying discourse in conflict complements other
approaches and theories and helps understand better
links between other factors and aspects of conflict
• The book contains 3 thematic chapters and 7 casestudies
Starting points
• Trying to investigate if and how rhetoric and media
content may contribute to violent and peaceful outcomes
• Assuming that once rhetoric is created, and discourses
put in motion, they can “spin out of control” and limit
alternative interpretations, and thus reduce available
political options and actions
• Looking into mutual influence and feedback effects
between discourses coming from confronted
communities
• Looking into possible loop effects from context to text
and back to context, as situation shifts from non-violence
to violence and back to non-violence
Theoretical Approaches
• Linking three strands of research:
– Theories of ethnic conflict
– Theories of identity construction on the wethem boundary
– Discourse Analysis
Some Key Findings
• Media discourses are an indicator of crisis but also a
contributor to the crisis
• Media discourse contributes to the “politics-mediapolitics” cycle (as defined by Wolfsfeld) and can “spin out
of control” as suggested by Kolsto
• As Gadi Wolfsfeld puts it: ‘when things get bad, the news
media often make it worse’
• Both, in conflict and in the peace process, media are
more prone to play negative role due to its inherent
ethnocentrism, simplicity in reporting, need for drama,
and immediacy
• Overall, the research has document mutual
reinforcement of discourses that are created around
conflicts
Some Key Findings (continued)
• Research documented how discourse helped
establish symbolic borders and distance
between, and normative definitions (good vs.
bad, evil...) of combatants, by steadily changing
definitions of “us” and “them”
• Also, research uncovered the importance of
“what is not said”, or the “rhetoric of slience” as
defined by Đerić – it allows confronted sides to
cast themselves in the role of the victim by
avoiding to discuss “own” failures and atrocities.
This clearly hampers any reconciliation and
‘normalization’ process between the two sides.
Final Remarsks
As Pal Kolsto concludes in the last chapter of the book:
• Individuals may be strongly influenced by existing
discourses but they may also manipulate these
discourses for their own purposes.
• The media both influence and are influenced by public
attitudes and perceptions.
• Discourses on ethnic boundaries are dynamic and
change across time and in different contexts. They may
influence the outcome of conflicts, but hardly in any
linear or predetermined way.