Transcript Slide 1

Train-the-trainer
Hide it
A new product model is born – the MIC
 MIC – the Microphone-In-Concha model
 The microphone tube placement in the Concha
is the common denominator for all
Beltone Touch products:
 Instant Touch
 Custom Touch
Hide the M I C
 Removing the microphone from the
faceplate and placing it in the upper end
of the concha offers many benefits
 The device is at least 36%* smaller than
an equivalent in-ear product. For some
ears it’s much more than that
* Comparison between ITC and custom Touch SPG
Touch, the family with the Microphone In the Concha (MIC)
Instant Touch
Instant fit
in-the-ear product!
Custom Touch
Open fit CIC
with a BIG vent!
Custom Touch SPG
CIC size with
ITE power!
Instant Touch
 The first in-the-ear device to be truly designed
for open fittings!
 Small in size, light in weight and comfortable to
wear
 Great door-opener for first time users
 For mild to moderate hearing losses
Instant Touch comes with lots of small benefits
•Wind noise protection
• Easy insertion
• Hidden in concha
• Microphone tube
optimizes retention
• The smallest hearing aid in the world – again!
• Short and small design
• Open venting
• Wax filter
Instant Touch venting and wax filters
Wax filters
Instant Touch – mic tubes
 Microphone and tube are attached to the battery door
 Mic tubes are available in 6 different lengths to fit nearly all ears
44mm
40mm
36mm
32mm
28mm
24mm
 Mic tubes are available in left/right and 2 colors
 Production date imprint Year/Month on battery door
Introducing custom Touch
 Flat faceplate with remote microphone (MIC)
 Microphone is attached at end of tube
 Microphone placement in Concha protects it
from debris and wind noise
 2 different receivers are available
 15
 15 SPG
– new, smaller CIC receiver
– existing ITE LP receiver
Benefits of custom Touch VS regular ITE’s
 Remote microphone makes the device at least
36%* smaller – in most cases much more!
 MIC position gives speech clarity, localization
and wind noise suppression
 Custom Touch receivers are placed closer to
the tympanic membrane for more Sound
Pressure Level, which gives Touch more gain
than with comparable ITE’s
 Less feedback due to mic-receiver separation
 Less occlusion through x-large vents
* Comparison between ITC and custom Touch SPG
Custom Touch open
 Very open, completely hidden CIC for a non-occluded fit
 New, smaller CIC receiver for more venting space
 Increased fit rate due to size reduction of remote
microphone
 Optional push button for programs (e.g. phone,
tinnitusbreaker, etc.)
 For those ear canals where Instant Touch
is not a good fit due to retention, feedback, fit rate..
Custom Touch SPG
 CIC sized product with ITE power!
 Exceptional fitting range with the
SPG – Super Power Gain receiver
 Cosmetic solution for severe hearing losses
 Optional push button for programs (e.g. phone,
tinnitusbreaker, etc.)
 For those ear canals where Instant/Custom Touch
is not a good fit as it gives too little amplification
Touch covers 90% of all hearing losses
 Instant Touch covers mild to moderate hearing losses
 Custom Touch covers mild to severe hearing losses
Profound
7%
Mild
6%
Moderate
35%
Severe
52%
Hearing loss distribution
for hearing instrument owners (MarkeTrak IV, 1996, Kochkin)
What model fits you
Instant Touch
Patient Prefers ITE
Open Comfort
Instant fit
Occlusion Relief
Increased Retention
Custom Fit
High Gain Fitting
x
x
x
x
Custom Touch
x
x
x
x
Custom Touch SPG
x
x
x
x
What color fits you
Instant Touch
 5 housing colors
 2 battery door colors
Custom Touch
 4 faceplate colors: beige, tan, brown & transparent
 Shell colors: lab dependent
Wear it
Less feedback
 Microphone and receiver are separated
and minimize risk of feedback
 On top of this, the improved adaptive
feedback cancellation manager gives
more headroom due to both static and
dynamic phase cancellation
How to use the phone with Touch
 Hold your telephone handset close to the
lower part of the ear, and firmly push it
towards the outside of the ear canal.
 Listen to the dialing tone and move the
handset a little to find the position that
give the best reception.
 The best position to hold a telephone
may be determined by the shape of
telephone you are using
Bug StoriesTouch user stories
Custom
Patient:
Severe hearing loss / Wearer of competitor high power BTE with earmold
Results:
Custom Touch SPG was produced to perform at 123 dB output, 54 dB gain
Comparative custom product: Full Shell Power
Anecdotal:
Power user that had worn large power BTE and then
tried marq with power receiver. We fit her without
feedback (miracle #1) then we tried the cell phone
(miracle #2) and no feedback. [Patient] called her
husband and held the phone next to her ear. She had
trouble hearing him. [Audiologist] counseled her to hold
it like you would have normally hold it without hearing
aids. She immediately pulled it three inches away from
her ear and said “ I guess I can turn this thing (cell
phone) down” and laughed!
Bug StoriesTouch user stories
Custom
Patient:
Wearer of competitor BTE
Results:
Custom Touch was produced to perform at 118 dB output, 54 dB gain
Comparative custom product: ITC
Anecdotal:
She was fit with bug and the [Audiologist] started
talking to her. She liked the sound quality and
volume. She then asked “ when are you going to put
the aids in my ears”…[Audiologist] said I did and
[patient] said “ OH MY GOSH..THESE ARE THE
AIDS?”
Bug StoriesTouch user stories
Custom
Patient:
Wearer of open BTEs; not a fan of ITEs
ENT surgeon – unable to wear aids during surgery
Results:
Custom Touch was produced to perform at normal power CIC level
Comparative custom product: CIC
Anecdotal:
He hated ITE in the past. He was wearing open
BTE’s. He put the bugs on and said he like the sound
of his voice and the fit. He came back next day and
said “These are the first aids I have been able to wear
in the Operating Room”… “They worked great and I
heard everything”.
Bug StoriesTouch user comments
Custom
Results to Date:
More than 60 custom Touch have been produced for patients
Zero have been returned for performance
Patient Comments:
“This is the best sounding CIC I’ve ever had.”
“This is the marq without the sweat.”
- Former marq user that dealt with sweat issues
“I’m in my sailboat right now and the wind is not an issue.”
“I have $30K worth of hearing aids at home and nothing sound this good.”
- World’s first Bug recipient
“These are the first aids I have been able to wear in the operating room.”
- ENT surgeon
The sound is as “clear as I can remember.”
- Long time power BTE user
Bug Stories
More comments from customers that participated in a number of fittings:
"I did not expect the performance of the custom Touch, that I am currently
witnessing".
"As opposed to the instant Touch, the custom Touch does not occlude, and we
have been able to neutralize all feedback issues - also with phones"
"I think the performance of the custom Touch is in large part due to the
controllable vent".
"When the higher order issues of occlusion and feedback are eliminated, the
patients focus on the wind noise performance - the wind is strong here in
Kansas"
"My husband rejected instant Touch immediately, but refuses to let his custom
Touch be returned".
"I have started converting BTEs to custom Touch’s. All kinds, but most notably
Marq, where I am seeing some moisture problems - the custom Touch doesn’t
seem to have an issue with moisture"
“This is the first time in 49 years that I am truly excited about a product.”
Hear it
Product features and benefits
All Touch models are available in 2 price points
Touch17
Touch9
instant Touch
custom Touch
mild to moderate
mild to severe
dB HL
dB HL
Touch fitting ranges
Key EA specifications O.E.S.
Maximum Output (OSPL 90)
117
119
127
Average Output (OSPL 90)
112
111
119
Maximum Gain (50 dB SPL)
44
53
60
Average Gain (50 dB SPL)
38
43
50
Data in O.E.S IEC60118-0
Key EA specifications ANSI
Maximum Output (OSPL 90)
107
109
117
Average Output (OSPL 90)
105
106
115
Maximum Gain (50 dB SPL)
34
43
51
Average Gain (50 dB SPL)
33
38
46
Data in ANSI S3.22 IEC60118-7
Think like an ear
The MIC position takes advantage of a wealth of benefits:
 Pinna effect:
increase in high frequencies for natural speech
clarity and localization
 Microphone is hidden from wind noise