Transcript File

PROPAGANDA TECHNIQUES
BANDWAGON
• trying to convince the subject that one side is
the winning side because more people have
joined it. (everybody’s doing it)
• Example: https://www.youtube.com/watch?v=6dQRCOEeHaY
LOADED WORDS
•involves using words with strong
positive or negative connotations or
associations.
• Example- https://www.youtube.com/watch?v=LStBj3w1Ou8
TESTIMONIAL
• quotations or endorsements, in or out of
context, which attempt to connect a famous or
respectable person with a product or item
• Example-https://www.youtube.com/watch?v=xoGoeT41onM
NAME-CALLING
•the use of derogatory language or words that
carry a negative connotation when
describing an enemy.
• Example- https://www.youtube.com/watch?v=WaGLeDERwg&list=PL2Rf1R6EcGZTov9OQUWpwaA7xczA7cXRF&i
ndex=4
PLAIN FOLKS
• an attempt by the propagandist to convince the public that
his views reflect those of the common person and that
they are also working for the benefit of the common
person.
• Examplehttps://www.youtube.com/watch?v=_5KrmhxHxuw&index=2&list=
PL2Rf1R6EcGZTaXt9o6qT2yu_cSeikH24b
SNOB APPEAL
• involves making a claim that one should act or
think in a certain way because of the high social
status associated with the action or thought.
• Examples- https://www.youtube.com/watch?v=zPBs5_ZYTrg&list=PLwmSjThVWyK0RUjPFb5vCPP6LYSG5J1f
MISUSE OF STATISTICS
• results are reported with misleading
precision. (look for just percentages without
numbers, cut off charts/distorted graphs, different
proportions of numbers)
• Example- http://www.dailymotion.com/video/x30f5d4
TRANSFER
• an attempt to make the subject view a certain
item in the same way as they view another
item, to link the two in the subjects mind.
• Example-https://www.youtube.com/watch?v=0_3uQpgorcg
• Example- https://www.youtube.com/watch?v=SfAxUpeVhCg