Transcript PropagandaUlimatePowerPoi ntPresentation (1)

Propaganda Defined
• What is Propaganda?
Propaganda doesn’t always have to be
linked to serious events: school elections
are often won and lost based on the most
effective propaganda
• Manipulation through
images and words
• Propaganda blurs truth
and fiction to persuade
people to follow a
particular belief,
person, or idea
Common Uses
• Common Uses
• During wartime, to build
mistrust and hatred, and
to dehumanize the enemy
• During commercials to
make you feel like you
must buy a product
• During elections to make
you mistrust (or trust) a
candidate
• Satiric pieces to make
something or someone
look ridiculous
Types of Propaganda
• Types of Propaganda
1. Bandwagon Effect: using
peer pressure to create a
“herd” mentality, where
people follow the crowd
 Everyone is doing it, so
you should too
Types of Propaganda
• Types of Propaganda
2. Testimonial: use of
celebrity or expert to
persuade; often in the
case of famous people
they really are not
qualified to speak on the
issue/product
Types of Propaganda
• Types of Propaganda
Even someone’s clothing can be subtle
propaganda: why would President
Obama roll his sleeves up?
3. Plain Folks Appeal:
Techniques to make a
person or idea connect
with the average person
 This issue does concern
you!
 I am just like you!
Types of Propaganda
• Types of Propaganda
4. Glittering Generalities: Use
of words with positive
connotations and images
favorable symbolic value
 Word examples: justice,
liberty, patriotism
 Image examples: flags, stars,
colors (red, white blue)
Types of Propaganda
• Types of Propaganda
4. Personal Attacks (Name
Calling): linking a person
with a negative name,
idea, or image.
 This technique uses
negative connotations and
is generally the opposite
of Glimmering Generalities
Types of Propaganda
• Additional Propaganda  Appeal to Pity: gain
Techniques
sympathy!
 Black or White: you’re
either with us, or against
us!
 Repetition: say it until it
is true!
Would you like an orange? I have a lot of
juicy, plump oranges? It is an orange. Try
one. You’ll like oranges. These are the best
oranges money can buy.
Propaganda with Purpose
• Directions
**For each of the following slides,
identify the propaganda’s intended
demographic (audience), its intended
use (purpose), and how persuasion is
created (content).
Your responses can look like the
following:
1. Audience:
Purpose:
Content:
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