Transcript Advanced Literacy Persuasion Project: Design an Advertisement

Advanced Literacy Persuasion Project:
Design an Advertisement Campaign
• Product Name:
• Group Members:
• Audience: Determine who your audience
is and explain what they are like. (Consider age
group, type of person & traits)
Goal:
Demonstrate your knowledge of persuasive
tactics used in advertising. Create a soft drink or
beverage and convince a target audience of
your claim about the product using at least
three types of persuasive appeals.
Claim:
• Make an argument about your
product.
Slogan:
• Relate to the claim (make it concise
and catchy; under 10 words).
1 of 3 Persuasive techniques
• may be legitimate appeals or propaganda
used and examples
Type:
Example:
2 of 3 Persuasive techniques
• may be legitimate appeals or propaganda
used and examples
Type:
Example:
3 of 3 Persuasive techniques
• may be legitimate appeals or propaganda
used and examples
Type:
Example:
Product Design or Advertisement:
• Create a print ad for the product. You may
appeal to the target audience, and use the
claim, slogan, or persuasive techniques in this ad
or design. You must have an image for this Ad.
You may draw it, or create it online. You not
STEAL an existing image and call it your own.
Please see me if you have questions.
Rubric
Rubric
5 points
4 points
3 points
1 point
Product and
Audience
The ad is perfectly targeted to
a particular audience. The
product appeals to that
audience.
The ad is appealing to an
audience.
There is a product, but the
audience is not addressed.
There is not a fully realized product.
Claim and Slogan
(Word Choice)
Slogan uses fewer than 10
words and a clever literary
technique to effectively
convey the claim/message of
the product. Exceptional word
choices.
Slogan uses exactly 10 words
and a literary technique to
effectively convey the
claim/message. Appropriate
word choices.
Slogan uses 10-12 words to convey
the message. The literary
technique was not used
effectively. Claim may be
confusing.
Slogan uses more than 12 words and/or the message is
confusing and ineffective. Slogan may be inappropriate for
school.
Design and/or
Illustration
The design of the ad is
exceptionally attention getting
and enhances the message.
The design of the ad is
attention getting and
appropriate. The design fits
into the message.
The design of the ad lacks
attention-getting quality. It
doesn’t really fit the message
being sent.
The design of the ad has little or no illustration or design
element.
Persuasive
Techniques
Multiple persuasive
techniques are demonstrated
though powerful examples.
At least two persuasive
techniques are demonstrated
with two examples.
A persuasive technique is used, as
well as an example. Or more than
one is used, but not effectively.
The technique and examples are executed poorly or some
are missing.
Presentation of
Product/Conventi
ons
The ad is extraordinarily neat
and easy to read. The creator
took pride in tailoring the
design to the product.
The ad is neat and easy to
read. It looks like the creator
took care in his/her work.
The ad is a bit messy or hard to
read. It looks like the creator
should have focused more on
product design.
The ad is hard to understand because it is very messy or
hard to read.