Transcript Dissertation Proposal

DISSERTATION PROPOSAL
AARON IRWIN
MY IDEA
 Social Media In Sport
POSSIBLE TITLE
 An investigation into how social media has affected
sports journalism and the way it has been reported
since 2010.
AIMS
 To explore how the social media revolution has impacted sports and sports journalism.
 To understand why the changes are positive/negative.
 To argue how social media has given the world better coverage of sports and sports journalism.
 To argue how Twitter is becoming the number one platform for sports journalists.
PHIL MCNULTY
 “I don’t think there is any turning back now. Twitter is here as an
important tool reporting live in matches.”
QUESTIONS
 is Twitter the future for reporting games?
 Will TV suffer at the hands of social media?
 Should Journalists try to build a brand via Twitter instead of
trying to break through into broadcast media?
CHAPTER IDEAS
 Club Propaganda – How sports teams/clubs have their own media/social media teams that send out press
releases and information.
 However the information they put out, is sent from the club and doctored to make the information sound
positive at all times.
 Therefore the information can be seen as propaganda.
 POSSIBLE SOURCE: Scott McLeod, Everton FC.
CHAPTER IDEAS
 How social media has evolved since 2010.
 Looking at trending topics and how many interactions were conducted during 2010 and 2014 World Cup Finals,
for example.
 Print no longer the first place to find out information about a team. (Green Paper)
CHAPTER IDEAS
 Over-sensationalization of certain days on sporting calendar thanks to social media.
 For example Deadline Day on Sky Sports News.
 Social Media has changed the way transfers are reported, with news breaking first on Twitter.
CHAPTER IDEAS
 At Your Fingertips – Sport is easily accessible now.
 BBC Sport and Sky Sports News amongst others have dedicated apps for iOS and Android.
 Score alerts when out and about. Much easier to follow.
 Final Score and Soccer Saturday becoming obsolete?
CHAPTER IDEAS
 The Rise Of The Bloggers – Blogging has become huge.
 It’s the same in most sports, many bloggers have jobs at big sites because of their work on their blogs.
 A few friends who blog football as possible sources.
 Youtuber Revolution
PRINT MEDIA
 As with all journalism, print is being left behind.
 Newspapers are there to confirm facts and analyse the goings on and matches
instead of breaking the news.
POSSIBLE SOURCES?
 Prominent people in both sport and social media. Gary Lineker for example.
 Editors at BBC Sport, SSN etc. Ask whether they’ve seen a huge change in the way sport is reported due to
social media.
 Social Media experts, ask about whether sports events get the most traffic and when peak times are for reporting
on it via Twitter, Facebook etc.
RESEARCH
 Some has been done already.
 Initial delve found material from Forbes, Telegraph etc.
 Need to scan Journals and see if any dissertations on the topic have been done before.