Transcript Propaganda Lesson

Propaganda Lesson
Presented by: Miss P’Pool
February 20, 2013
Developing Media Literacy
 What is media literacy?
 Media literacy empowers people to be both critical
thinkers and creative producers of an increasingly wide
range of messages using image, language and sound. It is
the skillful application of literacy skills to media and
technology messages. Media literacy goes beyond the
idea of reading and writing. It requires media consumers
to effectively analyze and evaluate the numerous media
messages we encounter.
What is Propaganda?
 Biased information
 Plays on the emotions of readers or listeners
 Directs human action toward a given goal
 True, partially true, or blatantly false information
 Advertises a cause, organization, or movement and
its opponents
 Symbols, images, words, or music
 Created to shape public opinion and behavior
How Propaganda Can Alter History
Hitler’s Strategic Deception
How Propaganda Can Alter History
Satan has taken
off his mask!
He poisons our
lives!
Behind the enemy
powers: the Jew!
How Propaganda Can Alter History
 The following is an excerpt from the movie The Boy in the
Striped Pajamas, based on the popular book.
The Boy in the Striped Pajamas
Common Propaganda & Advertising
Persuasion Techniques
Bandwagon
Testimonial
Emotional Appeal
Expert Opinion
Bandwagon Technique
 An appeal to the subject to follow the crowd
 Tries to convince the subject that one side is the
winning side (or best side) and that winning is
inevitable
 Appeals to a person’s desire to be on the winning side
Testimonial Technique
 Quotations or endorsements which attempt to
connect a well known or respectable person
(most of the time) with a product or ideal with
the intent to better “sell” the product or ideal
Emotional Appeal Technique
 Everyone is affected by emotions
 Appeals made to fear, sadness, envy, hatred, pity,
pride, etc.
 Often make people want to act based on the
emotion the appeal is focusing on
Expert Opinion Technique
 Used to make people feel safe buying product
 Often people trust what “experts” think of a product
 Usually misrepresented by finding “experts” to agree
with what the company selling the product wants
them to say
Which Persuasive Technique is Being Used?
Which Persuasive Technique is Being Used?
Which Persuasive Technique is Being Used?
Which Persuasive Technique is Being Used?
Which Persuasive Technique is Being Used?
Which Persuasive Technique is Being Used?
Which Persuasive Technique is Being Used?
Which Persuasive Technique is Being Used?
How Words Influence People
 By using the correct words you can influence how people think
about and feel about an image.
 Your assignment:
 Pick one image and create a slogan/phrase that represents
each of the four persuasive techniques we have discussed in
class today.
 Make sure your words are powerful and make the point you
are trying to get across.
 Target a specific audience with each slogan/phrase!
Ms. P’Pool’s Example Image & Slogans
 Impress all the ladies in the land by becoming a knight! Bravery, honor,
and glory await you!
 4 out of 5 knights agree that lightweight armor is the best for fighting
dragons! It protects the body while also being light enough to move in!
 Help the dragons protect their eggs from being crushed! Vote for
Proposition 984 forcing knights to stop hunting them!
 “Using the lightweight armor saved my life! If I had used heavy armor I
would have been crushed! Luckily I was able to move out of the way just
before the dragon landed on top of me! ~Sir Edward, King’s Knight
Pick One of the Following Images
 Write a slogan/phrase that represents each persuasive technique
discussed today (bandwagon, testimonial, emotional appeal, expert
opinion). Make sure you use powerful words!
When You Finish……………..
 If you finish you assignment before class is over, here is something
fun for you to do. Click on the link below to discover the tricks
advertisers use to make food look so good during commercial
breaks! This is yet another example of false advertising!
 http://pbskids.org/dontbuyit/advertisingtricks/foodadtricks.html