Transcript cwpres_EDIT-1 - WordPress.com

• Concept and Approach:
To create an original series of publicity
posters (Approximately 5-8 images) on the
issue of body health, in order to explore
ideas around advertising imagery, propaganda
within media, & notions of controversy
• Background Research: Visual Examples
http://img.thesun.co.uk/multimedia/archive/00787/SNF23H01POST-682_787311a.jpg
http://www.holgerappel.com/media/second.hand.smoking02.jpg
http://files.coloribus.com/files/adsarchive/part_1116/11167855/file/child-sex-abuse-awareness-doesnt-have-the-brain-small-44794.jpg
women anti-abuse crusade
http://trendsupdates.com/the-unfeeling-and-lifeless-doll-women-anti-abuse-ad/
Road safety campaign.
Example of how some images
make the audience ‘work’
to decipher the message…
Another example of a collection of themed images
Background Research:
Theoretical and Contextual Studies
Research resources:
Visual consumption -Schroeder, Jonathan E., 1962Posters of protest and revolution - Rickards, Maurice
Subliminal persuasion:
influence & marketing secrets they don't want you to know - Lakhani, Dave, 1965The passionate camera: photography and bodies of desire - Bright, Deborah
Photoshop for right-brainers: the art of photo manipulation - Ward, Al
The effects on the body…
• Topics?
– Smoking
– Alcohol
– Energy Drinks
– Fast Food
- Specific Drugs
- Tiredness
- Stress
- Loud music
• Methodologies:
- Use of models (male and female)
- Photography in the studio or on
location
-Use of ‘strapline’ (i.e. combination
of image and text)
-Use of Props & Post production
manipulation.
• Possible concepts.
Original idea.
To overlay body organs to show
how they are being effected..
•
Eg. Alcohol swelling the brain
To superimpose props on to the
models.
Eg.
Exhaust pipe into a mouth. (For
anti smoking).
Burning candles sat in models
ears, representing..
‘Burning candle at both ends’
(Over working, Stress)
Close up face with eye ball
filling with sugar, or crying
sugar.
Shows how sugary drinks & aspartame
have been linked with blindness.
Another idea which
may or may not be
feasible …
Theme – Anti smoking.
Using make-up art students
Recreating the effects on your
internal organs, externally.
E.g. On models face
+ Use smoke element ..
What will I need…
• Production
Requirements
-Models.
I intend to use friends and Drama
Students
-Location
Studios on campus or outdoor settings
appropriate for each theme
-Editing
Adobe Photoshop & Illustrator &
InDesign
Schedule.
• Research & prop sourcing – 3 weeks
• Shooting – up to 3 shoots over 2 weeks
• Editing – 3-4 weeks
• Print – 1-2weeks
• Why this project suites me..
# Promotional / Advertising / creative media
Follow my progress Via Word Press site
&/or
www.eldraw-promotions.biz
(coming soon)
• Any questions…