Transcript Glittering Generalization

In yer notebook = 50 words
#56: You on the Farm
Imagine that you were living in a totalitarian state
similar to the one Orwell describes in Animal
Farm.
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•
•
•
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What sort of animal character do you think you’d be?
What do you think your daily challenges would be?
What would you dislike the most?
Of what would you be most fearful?
Would you try to change conditions for yourself and your group?
How would you plan for the future?
In yer notebook = 50 words
#56: Spring Break Review
Talk to your groupies
about spring break.
What did they do? How
did they celebrate?
Get to 50 words (you
can write about you
this time, too!)
Name &
interview
Name &
interview
Name &
interview
YOU!!!
 Steelheads
Hockey Game
 Steelheads Meet the Players
 Cavies (what’s a cavy?)
 Swim Lessons
 50 mile ultra =
Pickled Feet!!!!
Tues
 2A 10:32 (renew AF, & check out / renew books)
 3A 12:47 (renew AF, & check out / renew books
 4A 2:22 (no AF, just check out / renew books)
Wed
 1B 9:08 (renew AF, & check out / renew books
 2B 11:41 (renew AF, & check out / renew books
 3B 12:53 (renew AF, & check out / renew books
 ClassJump
is going away
(closing down).
 PowerPoints
and
handouts will now be
posted on my homepage
under Rocky’s webpage.
 Shortcut:
 http://www.westada.org
/Domain/2789
B
A
B
A
Vocab Quiz 6
Notebook Check
B
Vocab Quiz 6
Notebook Check
A
B
A
B
A
Vocab Quiz 7
B
Vocab Quiz 7
12 = No school
A
B
A
ISAT
B
ISAT
A
ISAT
B
ISAT
A
Vocab Quiz 8
B
Vocab Quiz 8
LITERARY TERMS
1. utopia
2. dystopia
3. propaganda
4. satire
5. parable
OTHER WORDS
6. Impetuous
7. insatiable
8. integrity
9. inconsequential
10. impartial
~*~Table of Contents~*~
** 1-38 are scored!!!! **
39. JS Chunk Paragraph: Ol’ Major’s speech
40. Ch 1-2
A
#41: A Fairy Story?
42: Chart o’ Books
52. You on the Farm
#43: Ch 3-4 study questions 53 Stalin
#44: Know Yer Neighbor
54: AF Character Chart
45 clauses
55: Verbal Irony
#46: Notes on Animal Farm 56 Spring Break Review
#47: Why the anthropomorphism?
#48: Orwell’s Pen/Sword
49: 2nd Chart o’ Books
50: Ch 5-6 study questions
51: AF as Satire
B
#52: Spring Break Review
53 Stalin
54: AF Character Chart
55: Verbal Irony
56 You on the Farm
Name of character
Type of animal
(picture of animal)
•Description of importance
•relation to Russian Revolution
•relevant quotation,
including page #
1. Napoleon
2. Squealer
3. Boxer
4. Snowball
5. Clover
6. Moses
7. Mollie
8. Old Major
Definition:
Propaganda: the deliberate
spreading of ideas and
information for the purpose of
promoting a specific cause
(usually is one-sided = thus
promoting the cause)
=
Techniques used to influence opinions, emotions
attitudes or behavior.
The
purpose is to benefit the sponsor.
It
appeals to the emotions not the intellect.
It
can be negative or positive.
The
purpose is to persuade.
 In
advertising the purpose is to claim
“superiority” in order to sell products or beliefs.
 Weasel Words - modifiers that look substantial
but are meaningless.
 “Ultra”,
 Makes
“fortified”, “All-American”
audience believe in something or want to
do something.
Edward Filene helped establish the Institute of
Propaganda Analysis in 1937 to educate the
American public about the nature of propaganda
and how to recognize propaganda techniques.
Filene and his colleagues identified the seven
most common ‘tricks of the trade’ used by
successful propagandists
Bandwagon
 Testimonial
 Plain Folks
 Patriotism
 Glittering Generalization
 Transfer
 Name-Calling

Definition:
Bandwagon
Testimonial
Plain Folks
Patriotism
Glittering
Generalization
Transfer
Name-Calling
persuasive technique that invites you to join
the crowd.
 Everybody’s doing it!
 Often uses weasel words

Everyone in Auburn is
supporting Bob Riley. Shouldn’t
you be part of the winning
team?
Prominent person endorsing an idea/product
 Product does not have to be related to “star’s” field.
 Commonly uses musical artists, sports giants, actors/actresses

 Identifies
product/idea with a locality or country
 Practical product for ordinary people.
Like a good neighbor…
 Purchase
will display love of country.
 Person will financially help the country.
…built
American tough
Glittering generalities are words that have
different positive meanings for individual
subjects, but are linked to highly valued
concepts.
 When these words are used, they demand
approval without thinking, simply because such
an important concept is involved.
 Words often used as glittering generalities are
honor, glory, love of country, and freedom.
 “Glittering” because it’s falsely attractive
 Often used by politicians
 Uses a “positive” connotation to encourage
audiences to accept the product or person
without examining the evidence.

• Feelings/desires are connected to a product/user.
• Transfers feelings we have of something we know to
something we don’t.
• This technique relies heavily on symbolism.
*Love/ Popularity
*Fame
*Wealth
*Power
During the Kerry vs. Bush campaign an
e-mail through the internet showed
similar physical characteristics between
John Kerry and Frankenstein’s monster.
A way of smearing an opponent
 Intent is to damage opponent
 It also arouses suspicion of
opponent
 Intention is to create a seed of
doubt, often using sarcasm
 Used by politicians and product
companies for an “Either/Or”
comparison.

In a campaign speech to a logging
company, the Congressman referred
to his environmentally conscious
opponent as a "tree hugger."
 Nationalism
 Patriotism/Plain
Folks
 Bandwagon
It’s the job to have.
 Testimonial
Rosie was a national
icon.
 Patriotism
 GlitteringGeneralization
“Victory” job
Glittering Generalization/
Patriotism.
 Bandwagon Patriotism
 Bandwagon
 Glittering
Generalization
(symbolism)
 Name-Calling
 Tape
& Label #58: Ch 7-8 study questions.
 As you read Ch 7-8, answer these questions in your notebook.
Chapters 7 - 8
1. Why did the hens have to give up their eggs?
2. Why did Napoleon begin executing animals?
3. Whom did Boxer blame for the executions? What was his solution?
4. Why did the animals sing the "Beasts of England" song slowly and mournfully as
they were gathered on the knoll?
5. Why was the singing of "Beasts of England" banned?
6. In what ways has Napoleon set himself apart from the other animals?
7. How did Frederick cheat Napoleon?
8. What moved the animals to attack Frederick and his men at the Battle of the
Windmill?
9. Why was Comrade Napoleon "dying"?
Tues
 2A 10:32
 3A 12:47
 4A 2:22 (no AF, just check out / renew books)
Wed
 1B 9:08
 2B 11:41
 3B 12:53
Daily Participation Points:
5- BYOB!!
Read the whole time.
Engaged!
4- Read the majority of the
time. Tried!
3-Read some of the time had
to be reminded. Floundered!
1-No reading, sleeping, off
task. Struggled!
 Select
a NEW book that you have NEVER read before
 Books w/ movies are okay . . . You can even see the movie!!! . .
. But you also need to read the book.
 At least 200 pages, probably more, and appropriate for your
reading level
 You are looking for a FICTION book, or a non-fiction biography .
. . Not a textbook, not a topic (“auto mechanics”) . . . You will
need to discuss STORY STRUCTURE and CHARACTER.
 If you finish this book before the end of the quarter, you will
select another book and KEEP READING
 There WILL be a book talk (slightly diff) . . . We’ll discuss later.